How people buy online: the psychology behind consumer behaviour
A book that delves into human psychology to make sense of the world of marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi
SAGE Publications
2021
|
| Subjects: | |
| Online Access: | FHO01 UBY01 |
| Summary: | A book that delves into human psychology to make sense of the world of marketing Cover -- Contents -- Preface -- Acknowledgements -- Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing -- Chapter 7 Perception: How Customers See You -- Chapter 8 Emotions in Marketing -- Chapter 9 Why Do You Buy? -- Chapter 10 Price Is aboutPerception! -- Chapter 11 Social Media Marketing -- Chapter 12 Designing the Perfect Website -- Chapter 13 Power of Persuasive Writing -- Chapter 14 The Power of Imagery -- About the Author |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (285 pages) |
| ISBN: | 9789353887551 |
Staff View
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| spelling | Gupta, Seema 1956- Verfasser (DE-588)1084803291 aut How people buy online the psychology behind consumer behaviour New Delhi SAGE Publications 2021 1 online resource (285 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources A book that delves into human psychology to make sense of the world of marketing Cover -- Contents -- Preface -- Acknowledgements -- Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing -- Chapter 7 Perception: How Customers See You -- Chapter 8 Emotions in Marketing -- Chapter 9 Why Do You Buy? -- Chapter 10 Price Is aboutPerception! -- Chapter 11 Social Media Marketing -- Chapter 12 Designing the Perfect Website -- Chapter 13 Power of Persuasive Writing -- Chapter 14 The Power of Imagery -- About the Author Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Electronic books Verbraucherverhalten (DE-588)4062644-1 s DE-604 Erscheint auch als Druck-Ausgabe 978-93-5388-753-7 |
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| title | How people buy online the psychology behind consumer behaviour |
| title_auth | How people buy online the psychology behind consumer behaviour |
| title_exact_search | How people buy online the psychology behind consumer behaviour |
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| title_full | How people buy online the psychology behind consumer behaviour |
| title_fullStr | How people buy online the psychology behind consumer behaviour |
| title_full_unstemmed | How people buy online the psychology behind consumer behaviour |
| title_short | How people buy online |
| title_sort | how people buy online the psychology behind consumer behaviour |
| title_sub | the psychology behind consumer behaviour |
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