Action and inaction: predicting and changing attitudes and behavior

This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use t...

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1. Verfasser: Albarracín, Dolores 1965- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge, United Kingdom ; New York, NY Cambridge University Press 2021
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Online-Zugang:BSB01
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Zusammenfassung:This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented to study them. The author provides an organized set of principles that take the reader from the formation of attitudes and goals, to the structure of action and inaction. It also reflects on how cognitive processes explain excesses of action while inaction persists elsewhere. This practical guide summarises the best practices persuasion and behavioral interventions to promote changes in health, consumer, and social behaviors
Beschreibung:Title from publisher's bibliographic system (viewed on 29 Jan 2021)
Beschreibung:1 Online-Ressource (xix, 379 Seiten)
ISBN:9781108878357
DOI:10.1017/9781108878357

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