Branded entertainment in Korea:
"Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics and regulations of branded entertainment in Korea, con...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge
2020
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| Subjects: | |
| Online Access: | Volltext |
| Summary: | "Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over thirty cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment related literature in order to help the readers to understand this growing marketing discipline. This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies"-- |
| Item Description: | Description based on print version record |
| Physical Description: | 1 Online Ressource (1 volume.) |
| ISBN: | 9780429557132 0429557132 |
| DOI: | 10.4324/9780429262043 |
Staff View
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Record in the Search Index
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| author | Yoon, Hyunsun |
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| id | DE-604.BV047201574 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:51:14Z |
| indexdate | 2024-07-10T09:05:30Z |
| institution | BVB |
| isbn | 9780429557132 0429557132 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032606611 |
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| physical | 1 Online Ressource (1 volume.) |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| spelling | Yoon, Hyunsun Verfasser aut Branded entertainment in Korea Hyunsun Yoon London Routledge 2020 1 Online Ressource (1 volume.) txt rdacontent c rdamedia cr rdacarrier Description based on print version record "Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over thirty cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment related literature in order to help the readers to understand this growing marketing discipline. This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies"-- Branding (Marketing) / Korea (South) Mass media / Korea (South) / Marketing Business communication / Korea (South) Erscheint auch als Druck-Ausgabe 0367205319 Erscheint auch als Druck-Ausgabe 9780367205317 https://doi.org/10.4324/9780429262043 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Yoon, Hyunsun Branded entertainment in Korea Branding (Marketing) / Korea (South) Mass media / Korea (South) / Marketing Business communication / Korea (South) |
| title | Branded entertainment in Korea |
| title_auth | Branded entertainment in Korea |
| title_exact_search | Branded entertainment in Korea |
| title_exact_search_txtP | Branded entertainment in Korea |
| title_full | Branded entertainment in Korea Hyunsun Yoon |
| title_fullStr | Branded entertainment in Korea Hyunsun Yoon |
| title_full_unstemmed | Branded entertainment in Korea Hyunsun Yoon |
| title_short | Branded entertainment in Korea |
| title_sort | branded entertainment in korea |
| topic | Branding (Marketing) / Korea (South) Mass media / Korea (South) / Marketing Business communication / Korea (South) |
| topic_facet | Branding (Marketing) / Korea (South) Mass media / Korea (South) / Marketing Business communication / Korea (South) |
| url | https://doi.org/10.4324/9780429262043 |
| work_keys_str_mv | AT yoonhyunsun brandedentertainmentinkorea |