Pop City: Korean Popular Culture and the Selling of Place
Pop City examines the use of Korean television dramas and K-Pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that the marketing of K-Pop and Korean dramatic television mediates two separate domains: political decentraliz...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ithaca, NY
Cornell University Press
[2018]
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| Schlagworte: | |
| Online-Zugang: | DE-1043 DE-1046 DE-858 DE-Aug4 DE-859 DE-860 DE-739 DE-473 Volltext |
| Zusammenfassung: | Pop City examines the use of Korean television dramas and K-Pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that the marketing of K-Pop and Korean dramatic television mediates two separate domains: political decentralization and the globalization of Korean popular culture. The local election system introduced in the mid 90s has stimulated strong desires among city mayors and county and district governors to develop and promote their areas. Riding on the Korean Wave-the overseas popularity of Korean entertainment, also called Hallyu-Korean cities have actively used K-dramas and K-Pop idols in advertisements designed to attract foreign tourists to their regions. Hallyu, meanwhile, has turned the Korean entertainment industry into a speculative field into which numerous players venture by attracting cities as sponsors.By analyzing the process of culture-featured place marketing, Pop City shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Popular culture and associated urban promotion also uses the emotional engagement of its users in advertising urban space, just as pop culture draws on fans' and audiences' affective commitments to sell its products. Oh demonstrate how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately demonstrates that pop culture and mediated place promotion means capital dominates urban space in sophisticated and fetishized ways |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Feb 2021) |
| Beschreibung: | 1 online resource (252 pages) 4 b&w halftones |
| ISBN: | 9781501730733 |
| DOI: | 10.1515/9781501730733 |
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| spelling | Oh, Youjeong Verfasser aut Pop City Korean Popular Culture and the Selling of Place Youjeong Oh Ithaca, NY Cornell University Press [2018] © 2018 1 online resource (252 pages) 4 b&w halftones txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Feb 2021) Pop City examines the use of Korean television dramas and K-Pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that the marketing of K-Pop and Korean dramatic television mediates two separate domains: political decentralization and the globalization of Korean popular culture. The local election system introduced in the mid 90s has stimulated strong desires among city mayors and county and district governors to develop and promote their areas. Riding on the Korean Wave-the overseas popularity of Korean entertainment, also called Hallyu-Korean cities have actively used K-dramas and K-Pop idols in advertisements designed to attract foreign tourists to their regions. Hallyu, meanwhile, has turned the Korean entertainment industry into a speculative field into which numerous players venture by attracting cities as sponsors.By analyzing the process of culture-featured place marketing, Pop City shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Popular culture and associated urban promotion also uses the emotional engagement of its users in advertising urban space, just as pop culture draws on fans' and audiences' affective commitments to sell its products. Oh demonstrate how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately demonstrates that pop culture and mediated place promotion means capital dominates urban space in sophisticated and fetishized ways In English Geschichte 2000- gnd rswk-swf Anthropology Asian Studies Geography-Physical & Cultural SOCIAL SCIENCE / Anthropology / Cultural & Social bisacsh Place marketing Korea (South) History 21st century Popular culture Korea (South) History 21st century Popular music Korea (South) History and criticism Television plays, Korean History and criticism Unterhaltungsmusik (DE-588)4061916-3 gnd rswk-swf Fernsehspiel (DE-588)4016843-8 gnd rswk-swf Massenkultur (DE-588)4125858-7 gnd rswk-swf Vertrieb (DE-588)4127117-8 gnd rswk-swf Südkorea (DE-588)4078029-6 gnd rswk-swf Südkorea (DE-588)4078029-6 g Massenkultur (DE-588)4125858-7 s Vertrieb (DE-588)4127117-8 s Fernsehspiel (DE-588)4016843-8 s Unterhaltungsmusik (DE-588)4061916-3 s Geschichte 2000- z DE-604 https://doi.org/10.1515/9781501730733 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Oh, Youjeong Pop City Korean Popular Culture and the Selling of Place Anthropology Asian Studies Geography-Physical & Cultural SOCIAL SCIENCE / Anthropology / Cultural & Social bisacsh Place marketing Korea (South) History 21st century Popular culture Korea (South) History 21st century Popular music Korea (South) History and criticism Television plays, Korean History and criticism Unterhaltungsmusik (DE-588)4061916-3 gnd Fernsehspiel (DE-588)4016843-8 gnd Massenkultur (DE-588)4125858-7 gnd Vertrieb (DE-588)4127117-8 gnd |
| subject_GND | (DE-588)4061916-3 (DE-588)4016843-8 (DE-588)4125858-7 (DE-588)4127117-8 (DE-588)4078029-6 |
| title | Pop City Korean Popular Culture and the Selling of Place |
| title_auth | Pop City Korean Popular Culture and the Selling of Place |
| title_exact_search | Pop City Korean Popular Culture and the Selling of Place |
| title_exact_search_txtP | Pop City Korean Popular Culture and the Selling of Place |
| title_full | Pop City Korean Popular Culture and the Selling of Place Youjeong Oh |
| title_fullStr | Pop City Korean Popular Culture and the Selling of Place Youjeong Oh |
| title_full_unstemmed | Pop City Korean Popular Culture and the Selling of Place Youjeong Oh |
| title_short | Pop City |
| title_sort | pop city korean popular culture and the selling of place |
| title_sub | Korean Popular Culture and the Selling of Place |
| topic | Anthropology Asian Studies Geography-Physical & Cultural SOCIAL SCIENCE / Anthropology / Cultural & Social bisacsh Place marketing Korea (South) History 21st century Popular culture Korea (South) History 21st century Popular music Korea (South) History and criticism Television plays, Korean History and criticism Unterhaltungsmusik (DE-588)4061916-3 gnd Fernsehspiel (DE-588)4016843-8 gnd Massenkultur (DE-588)4125858-7 gnd Vertrieb (DE-588)4127117-8 gnd |
| topic_facet | Anthropology Asian Studies Geography-Physical & Cultural SOCIAL SCIENCE / Anthropology / Cultural & Social Place marketing Korea (South) History 21st century Popular culture Korea (South) History 21st century Popular music Korea (South) History and criticism Television plays, Korean History and criticism Unterhaltungsmusik Fernsehspiel Massenkultur Vertrieb Südkorea |
| url | https://doi.org/10.1515/9781501730733 |
| work_keys_str_mv | AT ohyoujeong popcitykoreanpopularcultureandthesellingofplace |