Holdings: Marketing communications

Marketing communications: a European perspective

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Bibliographic Details
Main Authors:	Pelsmacker, Patrick de 1957- (Author), Geuens, Maggie 1969- (Author), Van den Bergh, Joeri 1971- (Author)
Format:	Electronic eBook
Language:	English
Published:	Harlow, England Pearson 2021
Edition:	Seventh edition
Subjects:	Kommunikations-Mix Marktkommunikation Marketing
Online Access:	FWS01 FWS02 TUBA1 UPA01
Physical Description:	1 Online-Ressource (582 Seiten) Illustrationen, Diagramme
ISBN:	9781292327914

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MARC


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Record in the Search Index

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isbn	9781292327914
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spellingShingle	Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- Marketing communications a European perspective Kommunikations-Mix (DE-588)4218367-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4218367-4 (DE-588)4131075-5 (DE-588)4037589-4
title	Marketing communications a European perspective
title_auth	Marketing communications a European perspective
title_exact_search	Marketing communications a European perspective
title_exact_search_txtP	Marketing communications a European perspective
title_full	Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
title_fullStr	Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
title_full_unstemmed	Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
title_short	Marketing communications
title_sort	marketing communications a european perspective
title_sub	a European perspective
topic	Kommunikations-Mix (DE-588)4218367-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Kommunikations-Mix Marktkommunikation Marketing
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