Brand management: co-creating meaningful brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
[2021]
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Beschreibung: | xx, 410 Seiten Illustrationen, Diagramme |
| ISBN: | 9781529720136 9781529720129 |
Internformat
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Datensatz im Suchindex
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| discipline | Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Psychologie Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T16:48:32Z |
| indexdate | 2024-09-25T08:00:47Z |
| institution | BVB |
| isbn | 9781529720136 9781529720129 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032597904 |
| oclc_num | 1249662152 |
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| physical | xx, 410 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | SAGE |
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| spelling | Beverland, Michael B. Verfasser (DE-588)1160717486 aut Brand management co-creating meaningful brands Michael Beverland Second edition Los Angeles SAGE [2021] © 2021 xx, 410 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Markenartikel (DE-588)4037584-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Marketingmanagement (DE-588)4168907-0 s DE-604 |
| spellingShingle | Beverland, Michael B. Brand management co-creating meaningful brands Markenartikel (DE-588)4037584-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4168907-0 |
| title | Brand management co-creating meaningful brands |
| title_auth | Brand management co-creating meaningful brands |
| title_exact_search | Brand management co-creating meaningful brands |
| title_exact_search_txtP | Brand management co-creating meaningful brands |
| title_full | Brand management co-creating meaningful brands Michael Beverland |
| title_fullStr | Brand management co-creating meaningful brands Michael Beverland |
| title_full_unstemmed | Brand management co-creating meaningful brands Michael Beverland |
| title_short | Brand management |
| title_sort | brand management co creating meaningful brands |
| title_sub | co-creating meaningful brands |
| topic | Markenartikel (DE-588)4037584-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Markenartikel Marketingmanagement |
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