Radio active: advertising and consumer activism, 1935-1947
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berkeley
University of California Press
c2004
|
| Schriftenreihe: | ACLS Humanities E-Book
|
| Schlagworte: | |
| Online-Zugang: | KUBA1 KUBA3 KUBA4 |
| Beschreibung: | Includes bibliographical references (p. 193-227) and index |
| Beschreibung: | 1 Online-Ressource (xiii, 237 Seiten) |
| ISBN: | 0520223721 |
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| 245 | 1 | 0 | |a Radio active |b advertising and consumer activism, 1935-1947 |c Kathy M. Newman |
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| 500 | |a Includes bibliographical references (p. 193-227) and index | ||
| 505 | 0 | |a Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic | |
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| 650 | 4 | |a Consumer behavior |z United States |x History | |
| 650 | 4 | |a Boycotts |z United States |x History | |
| 650 | 4 | |a Consumer protection |z United States |x History | |
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| author | Newman, Kathy M. 1966- |
| author_facet | Newman, Kathy M. 1966- |
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| contents | Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic |
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| era | Geschichte 1935-1947 gnd |
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| spelling | Newman, Kathy M. 1966- Verfasser aut Radio active advertising and consumer activism, 1935-1947 Kathy M. Newman Berkeley University of California Press c2004 1 Online-Ressource (xiii, 237 Seiten) txt rdacontent c rdamedia cr rdacarrier ACLS Humanities E-Book Includes bibliographical references (p. 193-227) and index Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic Geschichte 1935-1947 gnd rswk-swf Radio advertising United States History Consumer behavior United States History Boycotts United States History Consumer protection United States History Hörfunk (DE-588)4025408-2 gnd rswk-swf Hörer (DE-588)4139839-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Hörfunk (DE-588)4025408-2 s Hörer (DE-588)4139839-7 s Werbung (DE-588)4065541-6 s Geschichte 1935-1947 z DE-604 American Council of Learned Societies Sonstige oth |
| spellingShingle | Newman, Kathy M. 1966- Radio active advertising and consumer activism, 1935-1947 Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic Radio advertising United States History Consumer behavior United States History Boycotts United States History Consumer protection United States History Hörfunk (DE-588)4025408-2 gnd Hörer (DE-588)4139839-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4025408-2 (DE-588)4139839-7 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Radio active advertising and consumer activism, 1935-1947 |
| title_auth | Radio active advertising and consumer activism, 1935-1947 |
| title_exact_search | Radio active advertising and consumer activism, 1935-1947 |
| title_exact_search_txtP | Radio active advertising and consumer activism, 1935-1947 |
| title_full | Radio active advertising and consumer activism, 1935-1947 Kathy M. Newman |
| title_fullStr | Radio active advertising and consumer activism, 1935-1947 Kathy M. Newman |
| title_full_unstemmed | Radio active advertising and consumer activism, 1935-1947 Kathy M. Newman |
| title_short | Radio active |
| title_sort | radio active advertising and consumer activism 1935 1947 |
| title_sub | advertising and consumer activism, 1935-1947 |
| topic | Radio advertising United States History Consumer behavior United States History Boycotts United States History Consumer protection United States History Hörfunk (DE-588)4025408-2 gnd Hörer (DE-588)4139839-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Radio advertising United States History Consumer behavior United States History Boycotts United States History Consumer protection United States History Hörfunk Hörer Werbung USA |
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