Middle class, media and Modi: the making of a new electoral politics
The spectacular victory of Narendra Modi and the BJP in 2014 and again in 2019 demands a nuanced exploration of the factors that led to it. Though the role of the middle class and the media in the making of what is called the 'Modi Wave' is often talked about, a clear-eyed and unbiased loo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi, India ; Los Angeles
SAGE Publications Pvt Ltd
2020
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| Schlagworte: | |
| Online-Zugang: | URL des Erstveröffentlichers |
| Zusammenfassung: | The spectacular victory of Narendra Modi and the BJP in 2014 and again in 2019 demands a nuanced exploration of the factors that led to it. Though the role of the middle class and the media in the making of what is called the 'Modi Wave' is often talked about, a clear-eyed and unbiased look at how they transformed the political landscape in post-liberalization India is still wanting. This book studies how the Indian middle class, once seen as politically indifferent, has gradually become a player of importance. This change, which slowly began in the 1990s, has now reached a crescendo, and Modi has become the icon of the changing economic demands of the middle class and their ideological rightward shift. The new middle class played a decisive role in the electoral outcomes of 2014 and 2019 - two elections that have undoubtedly changed the way India imagines itself and how the rest of the world sees India. Modi's management of mainstream and social media - primary consumers of which is the ever-growing middle class - has played a key role in his emphatic victories. This book will help the reader understand the arsenal that Modi used in these elections and is a must-read for scholars of politics, media studies and sociology. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxxiii, 374 Seiten) Illustrationen |
| ISBN: | 9789353885847 9789353882600 |
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| id | DE-604.BV047176701 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:44:43Z |
| indexdate | 2024-07-10T09:04:46Z |
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| language | English |
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| spelling | Prabhu, Nagesh Verfasser (DE-588)1220250171 aut Middle class, media and Modi the making of a new electoral politics Nagesh Prabhu New Delhi, India ; Los Angeles SAGE Publications Pvt Ltd 2020 1 Online-Ressource (xxxiii, 374 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index The spectacular victory of Narendra Modi and the BJP in 2014 and again in 2019 demands a nuanced exploration of the factors that led to it. Though the role of the middle class and the media in the making of what is called the 'Modi Wave' is often talked about, a clear-eyed and unbiased look at how they transformed the political landscape in post-liberalization India is still wanting. This book studies how the Indian middle class, once seen as politically indifferent, has gradually become a player of importance. This change, which slowly began in the 1990s, has now reached a crescendo, and Modi has become the icon of the changing economic demands of the middle class and their ideological rightward shift. The new middle class played a decisive role in the electoral outcomes of 2014 and 2019 - two elections that have undoubtedly changed the way India imagines itself and how the rest of the world sees India. Modi's management of mainstream and social media - primary consumers of which is the ever-growing middle class - has played a key role in his emphatic victories. This book will help the reader understand the arsenal that Modi used in these elections and is a must-read for scholars of politics, media studies and sociology. ModiÌ", Narendra 1950- Modi, Narendra 1950- (DE-588)138922926 gnd rswk-swf Bharatiya Janata Party (DE-588)5026822-3 gnd rswk-swf Geschichte 2014- gnd rswk-swf Middle class India Political activity Middle class India Political aspects Social media Political aspects Politik (DE-588)4046514-7 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Mittelstand (DE-588)4039713-0 gnd rswk-swf India Politics and government Middle class / Political aspects / India Middle class / Political activity / India Social media / Political aspects / India India / Politics and government / 2014- Middle class / Political activity Middle class / Political aspects Politics and government Social media / Political aspects India Modi, Narendra 1950- (DE-588)138922926 p Bharatiya Janata Party (DE-588)5026822-3 b Mittelstand (DE-588)4039713-0 s Medien (DE-588)4169187-8 s Politik (DE-588)4046514-7 s Geschichte 2014- z DE-604 Erscheint auch als Druck-Ausgabe, Hardback 978-93-5388-259-4 Erscheint auch als Druck-Ausgabe, Paperback 978-93-5388-262-4 https://sk.sagepub.com/books/middle-class-media-and-modi Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Prabhu, Nagesh Middle class, media and Modi the making of a new electoral politics ModiÌ", Narendra 1950- Modi, Narendra 1950- (DE-588)138922926 gnd Bharatiya Janata Party (DE-588)5026822-3 gnd Middle class India Political activity Middle class India Political aspects Social media Political aspects Politik (DE-588)4046514-7 gnd Medien (DE-588)4169187-8 gnd Mittelstand (DE-588)4039713-0 gnd |
| subject_GND | (DE-588)138922926 (DE-588)5026822-3 (DE-588)4046514-7 (DE-588)4169187-8 (DE-588)4039713-0 |
| title | Middle class, media and Modi the making of a new electoral politics |
| title_auth | Middle class, media and Modi the making of a new electoral politics |
| title_exact_search | Middle class, media and Modi the making of a new electoral politics |
| title_exact_search_txtP | Middle class, media and Modi the making of a new electoral politics |
| title_full | Middle class, media and Modi the making of a new electoral politics Nagesh Prabhu |
| title_fullStr | Middle class, media and Modi the making of a new electoral politics Nagesh Prabhu |
| title_full_unstemmed | Middle class, media and Modi the making of a new electoral politics Nagesh Prabhu |
| title_short | Middle class, media and Modi |
| title_sort | middle class media and modi the making of a new electoral politics |
| title_sub | the making of a new electoral politics |
| topic | ModiÌ", Narendra 1950- Modi, Narendra 1950- (DE-588)138922926 gnd Bharatiya Janata Party (DE-588)5026822-3 gnd Middle class India Political activity Middle class India Political aspects Social media Political aspects Politik (DE-588)4046514-7 gnd Medien (DE-588)4169187-8 gnd Mittelstand (DE-588)4039713-0 gnd |
| topic_facet | ModiÌ", Narendra 1950- Modi, Narendra 1950- Bharatiya Janata Party Middle class India Political activity Middle class India Political aspects Social media Political aspects Politik Medien Mittelstand India Politics and government |
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