Consumer behaviour and social network sites: the impact of negative word of mouth
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York
Routledge
2021
|
| Edition: | First published |
| Series: | Routledge focus on business and management
|
| Subjects: | |
| Online Access: | FUBA1 TUM01 UBR01 UER01 |
| Physical Description: | 1 Online-Ressource (ix, 98 Seiten) Illustrationen |
| ISBN: | 9781003081272 |
Staff View
MARC
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Record in the Search Index
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:39:18Z |
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| institution | BVB |
| isbn | 9781003081272 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032561995 |
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| spelling | Zaraket, Sarah Verfasser (DE-588)1227895542 aut Consumer behaviour and social network sites the impact of negative word of mouth Sarah Zaraket First published London ; New York Routledge 2021 1 Online-Ressource (ix, 98 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Routledge focus on business and management Social Media (DE-588)4639271-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Negative Verstärkung (DE-588)4130204-7 gnd rswk-swf Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Internet (DE-588)4308416-3 s Social Media (DE-588)4639271-3 s Mund-zu-Mund-Werbung (DE-588)4509885-2 s Negative Verstärkung (DE-588)4130204-7 s DE-604 Erscheint auch als Druck-Ausgabe 978-0-367-53283-3 |
| spellingShingle | Zaraket, Sarah Consumer behaviour and social network sites the impact of negative word of mouth Social Media (DE-588)4639271-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Internet (DE-588)4308416-3 gnd Negative Verstärkung (DE-588)4130204-7 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4062644-1 (DE-588)4308416-3 (DE-588)4130204-7 (DE-588)4509885-2 |
| title | Consumer behaviour and social network sites the impact of negative word of mouth |
| title_auth | Consumer behaviour and social network sites the impact of negative word of mouth |
| title_exact_search | Consumer behaviour and social network sites the impact of negative word of mouth |
| title_exact_search_txtP | Consumer behaviour and social network sites the impact of negative word of mouth |
| title_full | Consumer behaviour and social network sites the impact of negative word of mouth Sarah Zaraket |
| title_fullStr | Consumer behaviour and social network sites the impact of negative word of mouth Sarah Zaraket |
| title_full_unstemmed | Consumer behaviour and social network sites the impact of negative word of mouth Sarah Zaraket |
| title_short | Consumer behaviour and social network sites |
| title_sort | consumer behaviour and social network sites the impact of negative word of mouth |
| title_sub | the impact of negative word of mouth |
| topic | Social Media (DE-588)4639271-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Internet (DE-588)4308416-3 gnd Negative Verstärkung (DE-588)4130204-7 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd |
| topic_facet | Social Media Verbraucherverhalten Internet Negative Verstärkung Mund-zu-Mund-Werbung |
| work_keys_str_mv | AT zaraketsarah consumerbehaviourandsocialnetworksitestheimpactofnegativewordofmouth |