Preference (in-)stability - a matter of context:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Magdeburg
2020
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | XVI, 277 Seiten Illustrationen, Diagramme |
Internformat
MARC
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| 016 | 7 | |a 1226106315 |2 DE-101 | |
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| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE | ||
| 049 | |a DE-634 | ||
| 100 | 1 | |a Sablotny-Wackershauser, Verena |d 1990- |e Verfasser |0 (DE-588)1223053296 |4 aut | |
| 245 | 1 | 0 | |a Preference (in-)stability - a matter of context |c Verfasser: Verena Sablotny-Wackershauser |
| 264 | 1 | |a Magdeburg |c 2020 | |
| 300 | |a XVI, 277 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |b Dissertation |c Otto-von-Guericke-Universität, Magdeburg |d 2020 | ||
| 650 | 0 | 7 | |a Präferenz |0 (DE-588)4121501-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucher |0 (DE-588)4062632-5 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-032558436 | ||
Datensatz im Suchindex
| _version_ | 1804182222375223296 |
|---|---|
| adam_text | TABLE
OF
CONTENTS
ACKNOWLEDGEMENTS
............................................................................................................
II
TABLE
OF
CONTENTS
..............................................................................................................
ILL
LIST
OF
FIGURES
...................................................................................................................
IX
LIST
OF
TABLES
...................................................................................................................
XII
LIST
OF
ABBREVIATIONS
.......................................................................................................
XV
INTRODUCTION
AND
SUMMARY
OF
THE
DOCTORAL
THESIS
..............................................................
1
REFERENCES
...........................................................................................................................
7
CHAPTER
1
............................................................................................................................
12
1
INTRODUCTION
.................................................................................................................
15
2
MATERIAL
AND
METHODS
..................................................................................................
17
2.1
PARTICIPANTS
.........................................................................................................
17
2.2
STIMULI
................................................................................................................
18
2.3
PROCEDURE
TO
MEASURE
THE
COMPROMISE
EFFECT
....................................................
19
2.4
PET
SCANNING
AND
ANALYSIS
..............................................................................
20
2.5
BEHAVIOURAL
ANALYSIS
.........................................................................................
20
2.6
PET
-
BEHAVIOUR
RELATIONSHIP
..........................................................................
22
3
RESULTS
.........................................................................................................................
23
3.1
BEHAVIOURAL
RESULTS
..........................................................................................
23
3.2
RESULTS
ON
PET
-
BEHAVIOUR
RELATIONSHIP
........................................................
26
4
DISCUSSION
...................................................................................................................
28
FUNDING
....................
31
ACKNOWLEDGMENTS
.............................................................................................................
31
APPENDIX
...........................................................................................................................
31
REFERENCES
.........................................................................................................................
33
IV
CHAPTER
II
............................................................................................................................
38
1
INTRODUCTION
..................................................................................................................
41
2
THEORETICAL
FRAMEWORK
................................................................................................
45
2.1
ON
THE
COMPROMISE
AND
THE
ATTRACTION
EFFECT
...................................................
45
2.2
ON
THE NEED
FOR UNIQUENESS
VS.
NEED
FOR
CONFORMITY
......................................
48
3
DEVELOPMENT
OF
HYPOTHESES
AND
STUDY
OVERVIEW
......................................................
49
4
STIMULI
USED
IN
THE
PRESENT
STUDY
................................................................................
52
5
STUDY
LA
........................................................................................................................
53
5.1
EXPERIMENTAL
PROCEDURE
......................................................................................
53
5.2
PARTICIPANTS
..........................................................................................................
55
5.3
RESULTS
.................................................................................................................
55
5.4
DISCUSSION
...........................................................................................................
56
6
STUDY
LB
.......................................................................................................................
56
6.1
EXPERIMENTAL
PROCEDURE
.....................................................................................
56
6.2
PARTICIPANTS
..........................................................................................................
58
6.3
RESULTS
.................................................................................................................
58
6.4
DISCUSSION
...........................................................................................................
60
7
STUDY
2
.........................................................................................................................
61
7.1
EXPERIMENTAL
PROCEDURE
.....................................................................................
61
7.2
PARTICIPANTS
..........................................................................................................
63
7.3
RESULTS
.................................................................................................................
63
7.4
DISCUSSION
...........................................................................................................
65
8
STUDY
3
.........................................................................................................................
66
8.1
EXPERIMENTAL
PROCEDURE
.....................................................................................
66
8.2
PARTICIPANTS
..........................................................................................................
67
8.3
RESULTS
.................................................................................................................
68
9
GENERAL
DISCUSSION
......................................................................................................
69
9.1
SUMMARY
7
OF
FINDINGS
.........................................................................................
70
9.2
THEORETICAL
AND
PRACTICAL
CONTRIBUTIONS
.............................................................
71
9.3
LIMITATIONS
AND
FUTURE
RESEARCH
AVENUES
.........................................................
73
REFERENCES
.........................................................................................................................
74
V
CHAPTER
III
.........................................................................................................................
79
1
INTRODUCTION
.................................................................................................................
83
2
THEORY
AND
MOTIVATION
................................................................................................
86
2.1
CONTEXT
EFFECTS
IN
CONSUMER
CHOICE
.................................................................
86
2.2
THE
IMPACT
OF
CHOICE
FORMAT
ON
CONTEXT
EFFECTS
IN
CBC
.................................
88
2.3
OVERVIEW
OF
STUDIES
...........................................................................................
90
3
STUDY
1:
BETWEEN-SUBJECTS
DEMONSTRATION
OF
CONTEXT
EFFECTS
IN
CBC
.....................
92
3.1
EXPERIMENTAL
DESIGN
AND
PROCEDURE
.................................................................
92
3.2
PARTICIPANTS
.........................................................................................................
93
3.3
RESULTS
................................................................................................................
93
4
STUDY
2:
WITHIN-SUBJECTS
DEMONSTRATION
OF
CONTEXT
EFFECTS
IN
CBC
.........................
95
4.1
EXPERIMENTAL
DESIGN
AND
PROCEDURE
.................................................................
95
4.2
PARTICIPANTS
.........................................................................................................
98
4.3
RESULTS
................................................................................................................
99
5
STUDY
3:
WITHIN-SUBJECTS
DEMONSTRATION
OF
CONTEXT
EFFECTS
IN
CBC
.......................
104
5.1
EXPERIMENTAL
DESIGN
AND
PROCEDURE
................................................................
105
5.2
PARTICIPANTS
.......................................................................................................
106
5.3
RESULTS
..............................................................................................................
107
6
SUBSTANTIATING
PRESENT
RESULTS
IN
VIEW
OF
A
BAYESIAN
FRAMEWORK
...........................
ILL
7
CONCLUSIONS
AND
IMPLICATIONS
....................................................................................
113
7.1
IMPLICATIONS
FOR
APPLIED
RESEARCH
AND
RESEARCH
METHODS
..............................
114
7.2
LIMITATIONS
AND
FUTURE
RESEARCH
AVENUES
.......................................................
115
APPENDIX
.........................................................................................................................
116
REFERENCES
.......................................................................................................................
129
VI
CHAPTER
IV
........................................................................................................................
135
1
INTRODUCTION
................................................................................................................
138
2
THEORETICAL
BACKGROUND
.............................................................................................
142
2.1
MECHANISMS
TO
INCENTIVE-ALIGN
CBC
STUDIES
...................................................
142
2.2
ADAPTIVE
CHOICE-BASED
CONJOINT
ANALYSIS
......................................................
147
3
RESEARCH
GOALS
...........................................................................................................
152
4
STUDY
1:
PREDICTING
CONSUMERS
4
FORCED-CHOICE
PREFERENCES
FOR
PIZZA
.....................
153
4.1
PRELIMINARY
STUDY
.............................................................................................
153
4.2
EXPERIMENTAL
DESIGN
AND
PROCEDURE
................................................................
154
4.3
PARTICIPANTS
........................................................................................................
157
4.4
RESULTS
...............................................................................................................
157
4.5
DISCUSSION
OF
STUDY
1
AND
MOTIVATION
FOR
STUDY
2
..........................................
159
5
STUDY
2:
PREDICTING
CONSUMERS
4
PREFERENCES
FOR
PLAYSTATION
4
BUNDLES
...................
160
5.1
PRELIMINARY
STUDY
.............................................................................................
160
5.2
EXPERIMENTAL
DESIGN
AND
PROCEDURE
................................................................
160
5.3
PARTICIPANTS
........................................................................................................
162
5.4
RESULTS
...............................................................................................................
162
5.5
DISCUSSION
OF
STUDY
2
AND
MOTIVATION
FOR
STUDY
3
..........................................
163
6
STUDY
3:
PREDICTING
CONSUMERS
4
PREFERENCES
FOR
FOOD
PROCESSORS
............................
164
6.1
PRELIMINARY
DATA
...............................................................................................
164
6.2
EXPERIMENTAL
DESIGN
AND
PROCEDURE
................................................................
165
6.3
PARTICIPANTS
........................................................................................................
168
6.4
RESULTS
...............................................................................................................
168
7
GENERAL
DISCUSSION
.....................................................................................................
172
7.1
SUMMARY
OF
FINDINGS
........................................................................................
172
7.2
MANAGERIAL
IMPLICATIONS
...................................................................................
174
7.3
LIMITATIONS
AND
FUTURE
RESEARCH
DIRECTIONS
....................................................
175
APPENDIX
..........................................................................................................................
177
REFERENCES
........................................................................................................................
204
VII
CHAPTER
V
........................................................................................................................
214
1
INTRODUCTION
...............................................................................................................
217
2
BACKGROUND
AND
MOTIVATION
......................................................................................
219
3
METHODOLOGY
.............................................................................................................
222
3.1
STIMULI..............................................................................................................
222
3.2
EXPERIMENTAL
DESIGN
AND
PROCEDURE
................................................................
222
3.3
PARTICIPANTS
.......................................................................................................
225
4
STUDY
RESULTS
.............................................................................................................
225
5
GENERAL
DISCUSSION
....................................................................................................
227
5.1
SUMMARY
..........................................................................................................
227
5.2
LIMITATIONS
AND
FUTURE
RESEARCH
AVENUES
......................................................
228
APPENDIX
.........................................................................................................................
230
REFERENCES
.......................................................................................................................
233
|
| adam_txt |
TABLE
OF
CONTENTS
ACKNOWLEDGEMENTS
.
II
TABLE
OF
CONTENTS
.
ILL
LIST
OF
FIGURES
.
IX
LIST
OF
TABLES
.
XII
LIST
OF
ABBREVIATIONS
.
XV
INTRODUCTION
AND
SUMMARY
OF
THE
DOCTORAL
THESIS
.
1
REFERENCES
.
7
CHAPTER
1
.
12
1
INTRODUCTION
.
15
2
MATERIAL
AND
METHODS
.
17
2.1
PARTICIPANTS
.
17
2.2
STIMULI
.
18
2.3
PROCEDURE
TO
MEASURE
THE
COMPROMISE
EFFECT
.
19
2.4
PET
SCANNING
AND
ANALYSIS
.
20
2.5
BEHAVIOURAL
ANALYSIS
.
20
2.6
PET
-
BEHAVIOUR
RELATIONSHIP
.
22
3
RESULTS
.
23
3.1
BEHAVIOURAL
RESULTS
.
23
3.2
RESULTS
ON
PET
-
BEHAVIOUR
RELATIONSHIP
.
26
4
DISCUSSION
.
28
FUNDING
.
31
ACKNOWLEDGMENTS
.
31
APPENDIX
.
31
REFERENCES
.
33
IV
CHAPTER
II
.
38
1
INTRODUCTION
.
41
2
THEORETICAL
FRAMEWORK
.
45
2.1
ON
THE
COMPROMISE
AND
THE
ATTRACTION
EFFECT
.
45
2.2
ON
THE NEED
FOR UNIQUENESS
VS.
NEED
FOR
CONFORMITY
.
48
3
DEVELOPMENT
OF
HYPOTHESES
AND
STUDY
OVERVIEW
.
49
4
STIMULI
USED
IN
THE
PRESENT
STUDY
.
52
5
STUDY
LA
.
53
5.1
EXPERIMENTAL
PROCEDURE
.
53
5.2
PARTICIPANTS
.
55
5.3
RESULTS
.
55
5.4
DISCUSSION
.
56
6
STUDY
LB
.
56
6.1
EXPERIMENTAL
PROCEDURE
.
56
6.2
PARTICIPANTS
.
58
6.3
RESULTS
.
58
6.4
DISCUSSION
.
60
7
STUDY
2
.
61
7.1
EXPERIMENTAL
PROCEDURE
.
61
7.2
PARTICIPANTS
.
63
7.3
RESULTS
.
63
7.4
DISCUSSION
.
65
8
STUDY
3
.
66
8.1
EXPERIMENTAL
PROCEDURE
.
66
8.2
PARTICIPANTS
.
67
8.3
RESULTS
.
68
9
GENERAL
DISCUSSION
.
69
9.1
SUMMARY
7
OF
FINDINGS
.
70
9.2
THEORETICAL
AND
PRACTICAL
CONTRIBUTIONS
.
71
9.3
LIMITATIONS
AND
FUTURE
RESEARCH
AVENUES
.
73
REFERENCES
.
74
V
CHAPTER
III
.
79
1
INTRODUCTION
.
83
2
THEORY
AND
MOTIVATION
.
86
2.1
CONTEXT
EFFECTS
IN
CONSUMER
CHOICE
.
86
2.2
THE
IMPACT
OF
CHOICE
FORMAT
ON
CONTEXT
EFFECTS
IN
CBC
.
88
2.3
OVERVIEW
OF
STUDIES
.
90
3
STUDY
1:
BETWEEN-SUBJECTS
DEMONSTRATION
OF
CONTEXT
EFFECTS
IN
CBC
.
92
3.1
EXPERIMENTAL
DESIGN
AND
PROCEDURE
.
92
3.2
PARTICIPANTS
.
93
3.3
RESULTS
.
93
4
STUDY
2:
WITHIN-SUBJECTS
DEMONSTRATION
OF
CONTEXT
EFFECTS
IN
CBC
.
95
4.1
EXPERIMENTAL
DESIGN
AND
PROCEDURE
.
95
4.2
PARTICIPANTS
.
98
4.3
RESULTS
.
99
5
STUDY
3:
WITHIN-SUBJECTS
DEMONSTRATION
OF
CONTEXT
EFFECTS
IN
CBC
.
104
5.1
EXPERIMENTAL
DESIGN
AND
PROCEDURE
.
105
5.2
PARTICIPANTS
.
106
5.3
RESULTS
.
107
6
SUBSTANTIATING
PRESENT
RESULTS
IN
VIEW
OF
A
BAYESIAN
FRAMEWORK
.
ILL
7
CONCLUSIONS
AND
IMPLICATIONS
.
113
7.1
IMPLICATIONS
FOR
APPLIED
RESEARCH
AND
RESEARCH
METHODS
.
114
7.2
LIMITATIONS
AND
FUTURE
RESEARCH
AVENUES
.
115
APPENDIX
.
116
REFERENCES
.
129
VI
CHAPTER
IV
.
135
1
INTRODUCTION
.
138
2
THEORETICAL
BACKGROUND
.
142
2.1
MECHANISMS
TO
INCENTIVE-ALIGN
CBC
STUDIES
.
142
2.2
ADAPTIVE
CHOICE-BASED
CONJOINT
ANALYSIS
.
147
3
RESEARCH
GOALS
.
152
4
STUDY
1:
PREDICTING
CONSUMERS
4
FORCED-CHOICE
PREFERENCES
FOR
PIZZA
.
153
4.1
PRELIMINARY
STUDY
.
153
4.2
EXPERIMENTAL
DESIGN
AND
PROCEDURE
.
154
4.3
PARTICIPANTS
.
157
4.4
RESULTS
.
157
4.5
DISCUSSION
OF
STUDY
1
AND
MOTIVATION
FOR
STUDY
2
.
159
5
STUDY
2:
PREDICTING
CONSUMERS
4
PREFERENCES
FOR
PLAYSTATION
4
BUNDLES
.
160
5.1
PRELIMINARY
STUDY
.
160
5.2
EXPERIMENTAL
DESIGN
AND
PROCEDURE
.
160
5.3
PARTICIPANTS
.
162
5.4
RESULTS
.
162
5.5
DISCUSSION
OF
STUDY
2
AND
MOTIVATION
FOR
STUDY
3
.
163
6
STUDY
3:
PREDICTING
CONSUMERS
4
PREFERENCES
FOR
FOOD
PROCESSORS
.
164
6.1
PRELIMINARY
DATA
.
164
6.2
EXPERIMENTAL
DESIGN
AND
PROCEDURE
.
165
6.3
PARTICIPANTS
.
168
6.4
RESULTS
.
168
7
GENERAL
DISCUSSION
.
172
7.1
SUMMARY
OF
FINDINGS
.
172
7.2
MANAGERIAL
IMPLICATIONS
.
174
7.3
LIMITATIONS
AND
FUTURE
RESEARCH
DIRECTIONS
.
175
APPENDIX
.
177
REFERENCES
.
204
VII
CHAPTER
V
.
214
1
INTRODUCTION
.
217
2
BACKGROUND
AND
MOTIVATION
.
219
3
METHODOLOGY
.
222
3.1
STIMULI.
222
3.2
EXPERIMENTAL
DESIGN
AND
PROCEDURE
.
222
3.3
PARTICIPANTS
.
225
4
STUDY
RESULTS
.
225
5
GENERAL
DISCUSSION
.
227
5.1
SUMMARY
.
227
5.2
LIMITATIONS
AND
FUTURE
RESEARCH
AVENUES
.
228
APPENDIX
.
230
REFERENCES
.
233 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Sablotny-Wackershauser, Verena 1990- |
| author_GND | (DE-588)1223053296 |
| author_facet | Sablotny-Wackershauser, Verena 1990- |
| author_role | aut |
| author_sort | Sablotny-Wackershauser, Verena 1990- |
| author_variant | v s w vsw |
| building | Verbundindex |
| bvnumber | BV047152670 |
| ctrlnum | (OCoLC)1245387282 (DE-599)DNB1226106315 |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV047152670 |
| illustrated | Illustrated |
| index_date | 2024-07-03T16:38:05Z |
| indexdate | 2024-07-10T09:04:07Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032558436 |
| oclc_num | 1245387282 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | XVI, 277 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| record_format | marc |
| spelling | Sablotny-Wackershauser, Verena 1990- Verfasser (DE-588)1223053296 aut Preference (in-)stability - a matter of context Verfasser: Verena Sablotny-Wackershauser Magdeburg 2020 XVI, 277 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation Otto-von-Guericke-Universität, Magdeburg 2020 Präferenz (DE-588)4121501-1 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Verbraucher (DE-588)4062632-5 s Präferenz (DE-588)4121501-1 s DE-604 B:DE-101 application/pdf https://d-nb.info/1226106315/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032558436&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sablotny-Wackershauser, Verena 1990- Preference (in-)stability - a matter of context Präferenz (DE-588)4121501-1 gnd Verbraucher (DE-588)4062632-5 gnd |
| subject_GND | (DE-588)4121501-1 (DE-588)4062632-5 (DE-588)4113937-9 |
| title | Preference (in-)stability - a matter of context |
| title_auth | Preference (in-)stability - a matter of context |
| title_exact_search | Preference (in-)stability - a matter of context |
| title_exact_search_txtP | Preference (in-)stability - a matter of context |
| title_full | Preference (in-)stability - a matter of context Verfasser: Verena Sablotny-Wackershauser |
| title_fullStr | Preference (in-)stability - a matter of context Verfasser: Verena Sablotny-Wackershauser |
| title_full_unstemmed | Preference (in-)stability - a matter of context Verfasser: Verena Sablotny-Wackershauser |
| title_short | Preference (in-)stability - a matter of context |
| title_sort | preference in stability a matter of context |
| topic | Präferenz (DE-588)4121501-1 gnd Verbraucher (DE-588)4062632-5 gnd |
| topic_facet | Präferenz Verbraucher Hochschulschrift |
| url | https://d-nb.info/1226106315/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032558436&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT sablotnywackershauserverena preferenceinstabilityamatterofcontext |
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Inhaltsverzeichnis