Start-up: a practical guide to starting and running a new business

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the stre...

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Bibliographic Details
Main Author: Harris, Tom (Author)
Format: Book
Language:English
Published: Cham, Switzerland Springer [2019]
Edition:Second edition
Series:Management for professionals
Subjects:
Summary:This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
Physical Description:viii, 149 Seiten Illustrationen, Diagramme
ISBN:9783319945460
9783030068714

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