Modern health care marketing:
"This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of di...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Jersey ; Singapore
World Scientific
[2020]
|
| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Zusammenfassung: | "This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others. It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices. "-- |
| Beschreibung: | 1 Online-Ressource (xvii, 496 Seiten) |
| ISBN: | 9789813279520 9813279524 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047124640 | ||
| 003 | DE-604 | ||
| 005 | 20210223 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 210204s2020 |||| o||u| ||||||eng d | ||
| 020 | |a 9789813279520 |9 978-981-3279-52-0 | ||
| 020 | |a 9813279524 |9 981-3279-52-4 | ||
| 024 | 7 | |a 10.1142/11250 |2 doi | |
| 035 | |a (ZDB-124-WOP)00011250 | ||
| 035 | |a (OCoLC)1237590423 | ||
| 035 | |a (DE-599)BVBBV047124640 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 082 | 0 | |a 362.10688 |2 23 | |
| 084 | |a XF 1000 |0 (DE-625)152686:13129 |2 rvk | ||
| 100 | 1 | |a Gunawardane, Gamini |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Modern health care marketing |c Gamini Gunawardane |
| 264 | 1 | |a New Jersey ; Singapore |b World Scientific |c [2020] | |
| 264 | 4 | |c © 2020 | |
| 300 | |a 1 Online-Ressource (xvii, 496 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 520 | |a "This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others. It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices. "-- | ||
| 650 | 4 | |a Marketing of Health Services / methods | |
| 650 | 4 | |a Health Care Sector | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Gesundheitswesen |0 (DE-588)4020775-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Gesundheitswesen |0 (DE-588)4020775-4 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-981-3279-51-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-981-3279-53-7 |
| 856 | 4 | 0 | |u https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-124-WOP | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032530880 | ||
| 966 | e | |u https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc |l UBR01 |p ZDB-124-WOP |q UBR Paketkauf 2020 |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804182171600027648 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Gunawardane, Gamini |
| author_facet | Gunawardane, Gamini |
| author_role | aut |
| author_sort | Gunawardane, Gamini |
| author_variant | g g gg |
| building | Verbundindex |
| bvnumber | BV047124640 |
| classification_rvk | XF 1000 |
| collection | ZDB-124-WOP |
| ctrlnum | (ZDB-124-WOP)00011250 (OCoLC)1237590423 (DE-599)BVBBV047124640 |
| dewey-full | 362.10688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 362 - Social problems and services to groups |
| dewey-raw | 362.10688 |
| dewey-search | 362.10688 |
| dewey-sort | 3362.10688 |
| dewey-tens | 360 - Social problems and services; associations |
| discipline | Soziologie Medizin |
| discipline_str_mv | Soziologie Medizin |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02789nmm a2200481zc 4500</leader><controlfield tag="001">BV047124640</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210223 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">210204s2020 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789813279520</subfield><subfield code="9">978-981-3279-52-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9813279524</subfield><subfield code="9">981-3279-52-4</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1142/11250</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-124-WOP)00011250</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1237590423</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047124640</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">362.10688</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">XF 1000</subfield><subfield code="0">(DE-625)152686:13129</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Gunawardane, Gamini</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Modern health care marketing</subfield><subfield code="c">Gamini Gunawardane</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New Jersey ; Singapore</subfield><subfield code="b">World Scientific</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvii, 496 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others. It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices. "--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing of Health Services / methods</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Health Care Sector</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Gesundheitswesen</subfield><subfield code="0">(DE-588)4020775-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Gesundheitswesen</subfield><subfield code="0">(DE-588)4020775-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-981-3279-51-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-981-3279-53-7</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-124-WOP</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032530880</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-124-WOP</subfield><subfield code="q">UBR Paketkauf 2020</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV047124640 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:30:25Z |
| indexdate | 2024-07-10T09:03:19Z |
| institution | BVB |
| isbn | 9789813279520 9813279524 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032530880 |
| oclc_num | 1237590423 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (xvii, 496 Seiten) |
| psigel | ZDB-124-WOP ZDB-124-WOP UBR Paketkauf 2020 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | World Scientific |
| record_format | marc |
| spelling | Gunawardane, Gamini Verfasser aut Modern health care marketing Gamini Gunawardane New Jersey ; Singapore World Scientific [2020] © 2020 1 Online-Ressource (xvii, 496 Seiten) txt rdacontent c rdamedia cr rdacarrier "This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others. It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices. "-- Marketing of Health Services / methods Health Care Sector Marketing (DE-588)4037589-4 gnd rswk-swf Gesundheitswesen (DE-588)4020775-4 gnd rswk-swf Gesundheitswesen (DE-588)4020775-4 s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-981-3279-51-3 Erscheint auch als Online-Ausgabe 978-981-3279-53-7 https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Gunawardane, Gamini Modern health care marketing Marketing of Health Services / methods Health Care Sector Marketing (DE-588)4037589-4 gnd Gesundheitswesen (DE-588)4020775-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4020775-4 |
| title | Modern health care marketing |
| title_auth | Modern health care marketing |
| title_exact_search | Modern health care marketing |
| title_exact_search_txtP | Modern health care marketing |
| title_full | Modern health care marketing Gamini Gunawardane |
| title_fullStr | Modern health care marketing Gamini Gunawardane |
| title_full_unstemmed | Modern health care marketing Gamini Gunawardane |
| title_short | Modern health care marketing |
| title_sort | modern health care marketing |
| topic | Marketing of Health Services / methods Health Care Sector Marketing (DE-588)4037589-4 gnd Gesundheitswesen (DE-588)4020775-4 gnd |
| topic_facet | Marketing of Health Services / methods Health Care Sector Marketing Gesundheitswesen |
| url | https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc |
| work_keys_str_mv | AT gunawardanegamini modernhealthcaremarketing |