Greener marketing:
"This major update of the bestselling The Green Marketing Manifesto will include additional material on the current new wave of interest in sustainability. With interest in green marketing back at the top of the agenda, this new edition will cover current topics such as single use plastic, Exti...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester ; Hoboken
Wiley
2020
|
| Ausgabe: | revised edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "This major update of the bestselling The Green Marketing Manifesto will include additional material on the current new wave of interest in sustainability. With interest in green marketing back at the top of the agenda, this new edition will cover current topics such as single use plastic, Extinction Rebellion & the global schools strike. The text will be interspersed with the author's own discussions, strategies and tips learnt from client work. This new edition will also include: Surveys on concerns about climate change and environmental degradation. Technology advances e.g. blockchain tracking of supply chain data. Updated global case studies. New business models such as sharing, upcycling and circular economy" |
| Beschreibung: | Literaturangaben |
| Beschreibung: | VIII, 257 Seiten |
| ISBN: | 9781119689119 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents Foreword for ‘Greener Marketing’ By John Grant Introduction Section I NOT BAD I. I Waking up to an Environmental Crisis (again) 1.2 Actually, Consumers Do Buy Sustainable Goods 1.3 From Plastic Brands to the Circular Economy 1.4 Instagram, Influences, and Brands as Folklore 1.5 Simple Marketing, Complex Sustainability 1.6 Fifty Shades of Greenwash 1.7 Transparency? Or Another Façade 1.8 An Advertising Vow of Chastity? 1.9 What is Sustainability? An Ethic and an Emergency 1. 10 Sustainability as a New Way of Doing Business 1. 11 Eco-Labels,Their Struggle and Ongoing Role 1.12 Let’s Redesign Life VII I 13 16 22 24 29 35 39 49 55 59 71 81 88
VI CONTENTS Section II NET GOOD 99 2.1 Year of the Street Protest 102 2.2 The Blue Planet Effect 107 2.3 Plant-Based Revolution 115 2.4 Capitalism.Time for a Reset 123 2.5 Corporate Citizens 127 2.6 Every Business a Social Venture 2.7 Is It a Purpose (or Just a Pose?) 136 150 2.8 Brands Doing Good 162 2.9 Consumer Behaviour - Snakes Ladders 2.10 Design for Nature and Human Nature 170 179 2.11 Build your own Paradigm Shift in 15 Steps 191 Section III AIM, FRAME, AND GAME 211 3.1 AIM ֊ Defining the Task 213 3.2 Frame - Cultural and Cognitive Positioning 3.3 Game -The Greener Marketing Grid 220 226 What Now? (Concluding Thoughts) Index 243 245
|
| adam_txt |
Contents Foreword for ‘Greener Marketing’ By John Grant Introduction Section I NOT BAD I. I Waking up to an Environmental Crisis (again) 1.2 Actually, Consumers Do Buy Sustainable Goods 1.3 From Plastic Brands to the Circular Economy 1.4 Instagram, Influences, and Brands as Folklore 1.5 Simple Marketing, Complex Sustainability 1.6 Fifty Shades of Greenwash 1.7 Transparency? Or Another Façade 1.8 An Advertising Vow of Chastity? 1.9 What is Sustainability? An Ethic and an Emergency 1. 10 Sustainability as a New Way of Doing Business 1. 11 Eco-Labels,Their Struggle and Ongoing Role 1.12 Let’s Redesign Life VII I 13 16 22 24 29 35 39 49 55 59 71 81 88
VI CONTENTS Section II NET GOOD 99 2.1 Year of the Street Protest 102 2.2 The Blue Planet Effect 107 2.3 Plant-Based Revolution 115 2.4 Capitalism.Time for a Reset 123 2.5 Corporate Citizens 127 2.6 Every Business a Social Venture 2.7 Is It a Purpose (or Just a Pose?) 136 150 2.8 Brands Doing Good 162 2.9 Consumer Behaviour - Snakes Ladders 2.10 Design for Nature and Human Nature 170 179 2.11 Build your own Paradigm Shift in 15 Steps 191 Section III AIM, FRAME, AND GAME 211 3.1 AIM ֊ Defining the Task 213 3.2 Frame - Cultural and Cognitive Positioning 3.3 Game -The Greener Marketing Grid 220 226 What Now? (Concluding Thoughts) Index 243 245 |
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| author | Grant, John 1964- |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV047123671 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:30:15Z |
| indexdate | 2024-07-10T09:03:17Z |
| institution | BVB |
| isbn | 9781119689119 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032529922 |
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| physical | VIII, 257 Seiten |
| publishDate | 2020 |
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| spelling | Grant, John 1964- Verfasser (DE-588)1216510261 aut Green marketing manifesto Greener marketing John Grant revised edition Chichester ; Hoboken Wiley 2020 VIII, 257 Seiten txt rdacontent n rdamedia nc rdacarrier Literaturangaben "This major update of the bestselling The Green Marketing Manifesto will include additional material on the current new wave of interest in sustainability. With interest in green marketing back at the top of the agenda, this new edition will cover current topics such as single use plastic, Extinction Rebellion & the global schools strike. The text will be interspersed with the author's own discussions, strategies and tips learnt from client work. This new edition will also include: Surveys on concerns about climate change and environmental degradation. Technology advances e.g. blockchain tracking of supply chain data. Updated global case studies. New business models such as sharing, upcycling and circular economy" Umweltverträglichkeit (DE-588)4061655-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 s Umweltverträglichkeit (DE-588)4061655-1 s DE-604 Umweltbezogenes Management (DE-588)4201709-9 s Marketing (DE-588)4037589-4 s Erscheint auch als Onlineausgabe, pdf 978-1-119-689102 Erscheint auch als Onlineausgabe, epub 9781-1-196-8913-3 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032529922&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Grant, John 1964- Greener marketing Umweltverträglichkeit (DE-588)4061655-1 gnd Werbung (DE-588)4065541-6 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4061655-1 (DE-588)4065541-6 (DE-588)4201709-9 (DE-588)4037589-4 |
| title | Greener marketing |
| title_alt | Green marketing manifesto |
| title_auth | Greener marketing |
| title_exact_search | Greener marketing |
| title_exact_search_txtP | Greener marketing |
| title_full | Greener marketing John Grant |
| title_fullStr | Greener marketing John Grant |
| title_full_unstemmed | Greener marketing John Grant |
| title_short | Greener marketing |
| title_sort | greener marketing |
| topic | Umweltverträglichkeit (DE-588)4061655-1 gnd Werbung (DE-588)4065541-6 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Umweltverträglichkeit Werbung Umweltbezogenes Management Marketing |
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