The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer
In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture-and the commodification of childhood itself-by looking at the rise, growth, and segmentation of the children's clothing industry. Cook describes how in the early twentieth century merchan...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Durham
Duke University Press
[2004]
|
| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture-and the commodification of childhood itself-by looking at the rise, growth, and segmentation of the children's clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children's clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.The Commodification of Childhood begins with the publication of the children's wear industry's first trade journal, The Infants' Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the "nature," needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children's clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants' treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, The Commodification of Childhood provides a compelling argument that any consideration of "the child" must necessarily take into account how childhood came to be understood through, and structured by, a market idiom |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 12. Dez 2020) |
| Beschreibung: | 1 online resource (222 pages) 9 illus., 2 tables |
| ISBN: | 9780822385431 |
| DOI: | 10.1515/9780822385431 |
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| 520 | |a In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture-and the commodification of childhood itself-by looking at the rise, growth, and segmentation of the children's clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children's clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.The Commodification of Childhood begins with the publication of the children's wear industry's first trade journal, The Infants' Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the "nature," needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children's clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants' treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, The Commodification of Childhood provides a compelling argument that any consideration of "the child" must necessarily take into account how childhood came to be understood through, and structured by, a market idiom | ||
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| spelling | Cook, Daniel Thomas Verfasser aut The Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer Daniel Thomas Cook Durham Duke University Press [2004] © 2004 1 online resource (222 pages) 9 illus., 2 tables txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 12. Dez 2020) In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture-and the commodification of childhood itself-by looking at the rise, growth, and segmentation of the children's clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children's clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.The Commodification of Childhood begins with the publication of the children's wear industry's first trade journal, The Infants' Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the "nature," needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children's clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants' treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, The Commodification of Childhood provides a compelling argument that any consideration of "the child" must necessarily take into account how childhood came to be understood through, and structured by, a market idiom In English SOCIAL SCIENCE / Children's Studies bisacsh Adolescence United States History Child consumers United States History Children United States History Children's clothing industry United States History Mother and child United States History Teenage consumers United States History https://doi.org/10.1515/9780822385431 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Cook, Daniel Thomas The Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer SOCIAL SCIENCE / Children's Studies bisacsh Adolescence United States History Child consumers United States History Children United States History Children's clothing industry United States History Mother and child United States History Teenage consumers United States History |
| title | The Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer |
| title_auth | The Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer |
| title_exact_search | The Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer |
| title_exact_search_txtP | The Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer |
| title_full | The Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer Daniel Thomas Cook |
| title_fullStr | The Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer Daniel Thomas Cook |
| title_full_unstemmed | The Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer Daniel Thomas Cook |
| title_short | The Commodification of Childhood |
| title_sort | the commodification of childhood the children s clothing industry and the rise of the child consumer |
| title_sub | The Children's Clothing Industry and the Rise of the Child Consumer |
| topic | SOCIAL SCIENCE / Children's Studies bisacsh Adolescence United States History Child consumers United States History Children United States History Children's clothing industry United States History Mother and child United States History Teenage consumers United States History |
| topic_facet | SOCIAL SCIENCE / Children's Studies Adolescence United States History Child consumers United States History Children United States History Children's clothing industry United States History Mother and child United States History Teenage consumers United States History |
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