Globalizing Asian religions: management and marketing
This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religi...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Amsterdam University Press
2020
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| Schriftenreihe: | Global Asia (Amsterdam, Netherlands)
8 |
| Schlagworte: | |
| Online-Zugang: | BSB01 UBG01 Volltext |
| Zusammenfassung: | This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the 'glocalization' of religions |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 20 Nov 2020) |
| Beschreibung: | 1 Online-Ressource (378 Seiten) |
| ISBN: | 9789048531097 |
| DOI: | 10.1017/9789048531097 |
Internformat
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| author2 | Smith, Wendy 1951- Nakamaki, Hirochika 1947- Matsunaga, Louella 1959- Ramsay, Tamasin 1969- |
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| geographic_facet | Asia / Religion Asien |
| id | DE-604.BV047080977 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:16:28Z |
| indexdate | 2024-07-10T09:02:02Z |
| institution | BVB |
| isbn | 9789048531097 |
| language | English |
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| owner_facet | DE-12 DE-473 DE-BY-UBG |
| physical | 1 Online-Ressource (378 Seiten) |
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| publishDate | 2020 |
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| publisher | Amsterdam University Press |
| record_format | marc |
| series2 | Global Asia (Amsterdam, Netherlands) 8 |
| spelling | Globalizing Asian religions management and marketing edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay Amsterdam Amsterdam University Press 2020 1 Online-Ressource (378 Seiten) txt rdacontent c rdamedia cr rdacarrier Global Asia (Amsterdam, Netherlands) 8 Title from publisher's bibliographic system (viewed on 20 Nov 2020) This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the 'glocalization' of religions Cults / Asia Cults / Asia / Marketing Management (DE-588)4037278-9 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Religion (DE-588)4049396-9 gnd rswk-swf Asia / Religion Asien (DE-588)4003217-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Asien (DE-588)4003217-6 g Religion (DE-588)4049396-9 s Globalisierung (DE-588)4557997-0 s Management (DE-588)4037278-9 s DE-604 Smith, Wendy 1951- (DE-588)1127273337 edt Nakamaki, Hirochika 1947- (DE-588)172589789 edt Matsunaga, Louella 1959- (DE-588)1224707893 edt Ramsay, Tamasin 1969- (DE-588)1224709055 edt Erscheint auch als Druck-Ausgabe 978-94-629-8144-7 https://doi.org/10.1017/9789048531097 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Globalizing Asian religions management and marketing Cults / Asia Cults / Asia / Marketing Management (DE-588)4037278-9 gnd Globalisierung (DE-588)4557997-0 gnd Religion (DE-588)4049396-9 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4557997-0 (DE-588)4049396-9 (DE-588)4003217-6 (DE-588)4143413-4 |
| title | Globalizing Asian religions management and marketing |
| title_auth | Globalizing Asian religions management and marketing |
| title_exact_search | Globalizing Asian religions management and marketing |
| title_exact_search_txtP | Globalizing Asian religions management and marketing |
| title_full | Globalizing Asian religions management and marketing edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay |
| title_fullStr | Globalizing Asian religions management and marketing edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay |
| title_full_unstemmed | Globalizing Asian religions management and marketing edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay |
| title_short | Globalizing Asian religions |
| title_sort | globalizing asian religions management and marketing |
| title_sub | management and marketing |
| topic | Cults / Asia Cults / Asia / Marketing Management (DE-588)4037278-9 gnd Globalisierung (DE-588)4557997-0 gnd Religion (DE-588)4049396-9 gnd |
| topic_facet | Cults / Asia Cults / Asia / Marketing Management Globalisierung Religion Asia / Religion Asien Aufsatzsammlung |
| url | https://doi.org/10.1017/9789048531097 |
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