Social marketing and advertising in the age of social media:
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2020]
|
| Series: | New horizons in marketing series
|
| Subjects: | |
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| Item Description: | Titel und Verantwortlichkeitsangabe der Landingpage (Elgaronline) entnommen, da kein Titelblatt vorhanden |
| Physical Description: | 1 Online-Ressource (xii, 180 Seiten) Illustrationen |
| ISBN: | 9781786434678 |
| DOI: | 10.4337/9781786434678 |
Staff View
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| id | DE-604.BV047066337 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:12:41Z |
| indexdate | 2025-02-20T06:47:22Z |
| institution | BVB |
| isbn | 9781786434678 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032473425 |
| oclc_num | 1227480378 |
| open_access_boolean | |
| owner | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-860 DE-861 DE-188 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-945 DE-29 DE-739 |
| owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-860 DE-861 DE-188 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-945 DE-29 DE-739 |
| physical | 1 Online-Ressource (xii, 180 Seiten) Illustrationen |
| psigel | ZDB-77-ECB ZDB-1-EEM ZDB-4-NLEBK ZDB-1-EWE ZDB-77-ECB ZDB-77-ECB 2020 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| series2 | New horizons in marketing series |
| spellingShingle | Social marketing and advertising in the age of social media Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)7706419-7 (DE-588)4065541-6 (DE-588)4143413-4 |
| title | Social marketing and advertising in the age of social media |
| title_auth | Social marketing and advertising in the age of social media |
| title_exact_search | Social marketing and advertising in the age of social media |
| title_exact_search_txtP | Social marketing and advertising in the age of social media |
| title_full | Social marketing and advertising in the age of social media edited by Lukas Parker and Linda Brennan |
| title_fullStr | Social marketing and advertising in the age of social media edited by Lukas Parker and Linda Brennan |
| title_full_unstemmed | Social marketing and advertising in the age of social media edited by Lukas Parker and Linda Brennan |
| title_short | Social marketing and advertising in the age of social media |
| title_sort | social marketing and advertising in the age of social media |
| topic | Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Soziale Software Online-Marketing Werbung Aufsatzsammlung |
| url | https://doi.org/10.4337/9781786434678 |
| work_keys_str_mv | AT parkerlukas socialmarketingandadvertisingintheageofsocialmedia AT brennanlinda socialmarketingandadvertisingintheageofsocialmedia |