This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models o...

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Bibliographic Details

Main Author:	Westarp, Falk Graf (Author)
Format:	Electronic eBook
Language:	English
Published:	Heidelberg Physica-Verlag HD 2003
Edition:	1st ed. 2003
Series:	Information Age Economy
Subjects:	The Computer Industry IT in Business Marketing Computer industry Information technology Business—Data processing Softwaremarkt Marktmodell Anwendungssoftware Betriebliches Informationssystem Lagerhaltung
Online Access:	UBY01 Volltext
Summary:	This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models of Network Diffusion, which do not sufficiently explain the phenomena of modern software markets. Here, the focus is on software for data manipulation, storage, and/or transmission in the corporate world. Based on a study of the largest 1000 German and US companies, the author presents a comparative analysis of the market for enterprise resource planning systems, Electronic Data Interchange (EDI) solutions, and office communication applications. By integrating empirical, theoretical and simulation results von Westarp provides buyers and sellers of software products with valuable and insightful managerial advice
Physical Description:	1 Online-Ressource (XII, 208 p)
ISBN:	9783642573774
DOI:	10.1007/978-3-642-57377-4