Marketing research: using analytics to develop market insights
"Carl McDaniel and Roger Gates have been teaching and writing about marketing research for a number of decades. More importantly, Roger Gates has been on the front lines of conducting marketing research for over forty years. Recently, he sold his company, DSS Research, to a large private equity...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
[2021]
|
| Ausgabe: | Twelfth edition |
| Schlagworte: | |
| Zusammenfassung: | "Carl McDaniel and Roger Gates have been teaching and writing about marketing research for a number of decades. More importantly, Roger Gates has been on the front lines of conducting marketing research for over forty years. Recently, he sold his company, DSS Research, to a large private equity firm. DSS Research specializes in health care analytics and research. The company has over 125 full-time employees and 200 part-time workers. This is the only marketing research text co-authored by a full-time market researcher. He fully understands the difference between theory and practice. We are in a major period of transformation in the field of marketing research. New technologies are providing insights for executives like never before. Yet, traditional online and offline qualitative and quantitative research will continue to play a major role in delivering marketing insights. Market researchers, in one recent study, felt that they provide a unique skill set that enables them to understand the customer. This, they claim, gives them the ability to solve business problems using marketing research. New technology will only enhance researchers' abilities."-- |
| Beschreibung: | xvii, 365, A-8, N-8, G-8, QS-4, I-12 Seiten Illustrationen, Diagramme |
| ISBN: | 9781119716310 1119716314 9781119713906 1119713900 |
Internformat
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV047061893 | ||
| 003 | DE-604 | ||
| 005 | 20210408 | ||
| 007 | t | ||
| 008 | 201214s2021 a||| b||| 00||| eng d | ||
| 020 | |a 9781119716310 |9 978-1-119-71631-0 | ||
| 020 | |a 1119716314 |9 1119716314 | ||
| 020 | |a 9781119713906 |9 978-1-119-71390-6 | ||
| 020 | |a 1119713900 |9 1119713900 | ||
| 035 | |a (OCoLC)1192509089 | ||
| 035 | |a (DE-599)BVBBV047061893 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 |a DE-1102 |a DE-384 |a DE-1050 | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b using analytics to develop market insights |c Carl McDaniel, Jr. (Professor Emeritus University of Texas at Arlington), Roger Gates (Former CEO, DSS Research) |
| 250 | |a Twelfth edition | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c [2021] | |
| 264 | 4 | |c © 2021 | |
| 300 | |a xvii, 365, A-8, N-8, G-8, QS-4, I-12 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a "Carl McDaniel and Roger Gates have been teaching and writing about marketing research for a number of decades. More importantly, Roger Gates has been on the front lines of conducting marketing research for over forty years. Recently, he sold his company, DSS Research, to a large private equity firm. DSS Research specializes in health care analytics and research. The company has over 125 full-time employees and 200 part-time workers. This is the only marketing research text co-authored by a full-time market researcher. He fully understands the difference between theory and practice. We are in a major period of transformation in the field of marketing research. New technologies are providing insights for executives like never before. Yet, traditional online and offline qualitative and quantitative research will continue to play a major role in delivering marketing insights. Market researchers, in one recent study, felt that they provide a unique skill set that enables them to understand the customer. This, they claim, gives them the ability to solve business problems using marketing research. New technology will only enhance researchers' abilities."-- | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing research | |
| 653 | 0 | |a Marketing research | |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Gates, Roger |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Online version |a McDaniel, Carl, Jr., 1941- |t Marketing research |z 9781119713869 |b Twelfth edition |d Hoboken, NJ : Wiley, [2020] |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032469041 | ||
Datensatz im Suchindex
| _version_ | 1804182057633447936 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | McDaniel, Carl D. 1941- Gates, Roger |
| author_GND | (DE-588)128647450 |
| author_facet | McDaniel, Carl D. 1941- Gates, Roger |
| author_role | aut aut |
| author_sort | McDaniel, Carl D. 1941- |
| author_variant | c d m cd cdm r g rg |
| building | Verbundindex |
| bvnumber | BV047061893 |
| classification_rvk | QP 611 QP 650 |
| ctrlnum | (OCoLC)1192509089 (DE-599)BVBBV047061893 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Twelfth edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02851nam a22004458c 4500</leader><controlfield tag="001">BV047061893</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210408 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">201214s2021 a||| b||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119716310</subfield><subfield code="9">978-1-119-71631-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119716314</subfield><subfield code="9">1119716314</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119713906</subfield><subfield code="9">978-1-119-71390-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119713900</subfield><subfield code="9">1119713900</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1192509089</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047061893</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McDaniel, Carl D.</subfield><subfield code="d">1941-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)128647450</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing research</subfield><subfield code="b">using analytics to develop market insights</subfield><subfield code="c">Carl McDaniel, Jr. (Professor Emeritus University of Texas at Arlington), Roger Gates (Former CEO, DSS Research)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Twelfth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvii, 365, A-8, N-8, G-8, QS-4, I-12 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"Carl McDaniel and Roger Gates have been teaching and writing about marketing research for a number of decades. More importantly, Roger Gates has been on the front lines of conducting marketing research for over forty years. Recently, he sold his company, DSS Research, to a large private equity firm. DSS Research specializes in health care analytics and research. The company has over 125 full-time employees and 200 part-time workers. This is the only marketing research text co-authored by a full-time market researcher. He fully understands the difference between theory and practice. We are in a major period of transformation in the field of marketing research. New technologies are providing insights for executives like never before. Yet, traditional online and offline qualitative and quantitative research will continue to play a major role in delivering marketing insights. Market researchers, in one recent study, felt that they provide a unique skill set that enables them to understand the customer. This, they claim, gives them the ability to solve business problems using marketing research. New technology will only enhance researchers' abilities."--</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing research</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing research</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gates, Roger</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Online version</subfield><subfield code="a">McDaniel, Carl, Jr., 1941-</subfield><subfield code="t">Marketing research</subfield><subfield code="z">9781119713869</subfield><subfield code="b">Twelfth edition</subfield><subfield code="d">Hoboken, NJ : Wiley, [2020]</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032469041</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV047061893 |
| illustrated | Illustrated |
| index_date | 2024-07-03T16:11:49Z |
| indexdate | 2024-07-10T09:01:30Z |
| institution | BVB |
| isbn | 9781119716310 1119716314 9781119713906 1119713900 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032469041 |
| oclc_num | 1192509089 |
| open_access_boolean | |
| owner | DE-11 DE-1102 DE-384 DE-1050 |
| owner_facet | DE-11 DE-1102 DE-384 DE-1050 |
| physical | xvii, 365, A-8, N-8, G-8, QS-4, I-12 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Wiley |
| record_format | marc |
| spelling | McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Marketing research using analytics to develop market insights Carl McDaniel, Jr. (Professor Emeritus University of Texas at Arlington), Roger Gates (Former CEO, DSS Research) Twelfth edition Hoboken, NJ Wiley [2021] © 2021 xvii, 365, A-8, N-8, G-8, QS-4, I-12 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier "Carl McDaniel and Roger Gates have been teaching and writing about marketing research for a number of decades. More importantly, Roger Gates has been on the front lines of conducting marketing research for over forty years. Recently, he sold his company, DSS Research, to a large private equity firm. DSS Research specializes in health care analytics and research. The company has over 125 full-time employees and 200 part-time workers. This is the only marketing research text co-authored by a full-time market researcher. He fully understands the difference between theory and practice. We are in a major period of transformation in the field of marketing research. New technologies are providing insights for executives like never before. Yet, traditional online and offline qualitative and quantitative research will continue to play a major role in delivering marketing insights. Market researchers, in one recent study, felt that they provide a unique skill set that enables them to understand the customer. This, they claim, gives them the ability to solve business problems using marketing research. New technology will only enhance researchers' abilities."-- Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing research (DE-588)4123623-3 Lehrbuch gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Gates, Roger Verfasser aut Online version McDaniel, Carl, Jr., 1941- Marketing research 9781119713869 Twelfth edition Hoboken, NJ : Wiley, [2020] |
| spellingShingle | McDaniel, Carl D. 1941- Gates, Roger Marketing research using analytics to develop market insights Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4123623-3 |
| title | Marketing research using analytics to develop market insights |
| title_auth | Marketing research using analytics to develop market insights |
| title_exact_search | Marketing research using analytics to develop market insights |
| title_exact_search_txtP | Marketing research using analytics to develop market insights |
| title_full | Marketing research using analytics to develop market insights Carl McDaniel, Jr. (Professor Emeritus University of Texas at Arlington), Roger Gates (Former CEO, DSS Research) |
| title_fullStr | Marketing research using analytics to develop market insights Carl McDaniel, Jr. (Professor Emeritus University of Texas at Arlington), Roger Gates (Former CEO, DSS Research) |
| title_full_unstemmed | Marketing research using analytics to develop market insights Carl McDaniel, Jr. (Professor Emeritus University of Texas at Arlington), Roger Gates (Former CEO, DSS Research) |
| title_short | Marketing research |
| title_sort | marketing research using analytics to develop market insights |
| title_sub | using analytics to develop market insights |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung Lehrbuch |
| work_keys_str_mv | AT mcdanielcarld marketingresearchusinganalyticstodevelopmarketinsights AT gatesroger marketingresearchusinganalyticstodevelopmarketinsights |