Strategic equity partnerships in professional football: evidence on stakeholder attitudes for the case of the German Bundesliga
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Wiesbaden, Germany
Springer Gabler
[2020]
|
| Series: | Event- und Impaktforschung
Research |
| Subjects: | |
| Online Access: | Inhaltstext http://www.springer.com/ Inhaltsverzeichnis Inhaltsverzeichnis |
| Physical Description: | xxvi, 353 Seiten Illustrationen 21 cm, 503 g |
| ISBN: | 9783658313005 3658313005 |
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MARC
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| 100 | 1 | |a Duffner, Tobias |d 1983- |e Verfasser |0 (DE-588)122009921X |4 aut | |
| 240 | 1 | 0 | |a Strategic equity partnerships between sponsors and football clubs in the German Bundesliga |
| 245 | 1 | 0 | |a Strategic equity partnerships in professional football |b evidence on stakeholder attitudes for the case of the German Bundesliga |c Tobias Duffner |
| 264 | 1 | |a Wiesbaden, Germany |b Springer Gabler |c [2020] | |
| 300 | |a xxvi, 353 Seiten |b Illustrationen |c 21 cm, 503 g | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Event- und Impaktforschung | |
| 490 | 0 | |a Research | |
| 502 | |b Dissertation |c Universität Leipzig |d 2019 | ||
| 650 | 0 | 7 | |a Sportsponsoring |0 (DE-588)4207428-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategische Allianz |0 (DE-588)4274322-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fußballbundesliga |0 (DE-588)4155736-0 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Deutschland |0 (DE-588)4011882-4 |2 gnd |9 rswk-swf | |
| 653 | |a Investors in Bundesliga | ||
| 653 | |a Football Sponsoring | ||
| 653 | |a Strategic Equity Partnership | ||
| 653 | |a Grounded Theory | ||
| 653 | |a Strategic Partnership | ||
| 653 | |a Football Fan Opinion | ||
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
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Record in the Search Index
| _version_ | 1804182056531394560 |
|---|---|
| adam_text | INHALTSVERZEICHNIS
1
INTRODUCTION
................................................................................................
1
1.1
INCREASING
EMERGENCE
OF
STRATEGIC
EQUITY
PARTNERSHIPS
IN
GERMANY
.....................................................................................
1
1.2
RELEVANCE
OF
STRATEGIC
EQUITY
PARTNERSHIPS
FOR
GERMAN
CLUBS.
..
3
1.3
CONFLICTING
GOALS
BETWEEN
CLUB
AND
CORPORATION
*TROPHIES
VS.
PROFITS
.........................................................................................
5
1.4
CONTRIBUTION
OF
RESEARCH
.................................................................
8
1.5
STRUCTURE
OF
THE
DISSERTATION
..........................................................
11
2
RESEARCH
GAPS
AND
RESEARCH
QUESTIONS
................................................
13
2.1
STATUS
QUO
OF
STRATEGIC
PARTNERSHIP
RESEARCH
IN
THE
SPORT
BUSINESS
............................................................................................
13
2.2
IDENTIFICATION
OF
RESEARCH
GAPS
.....................................................
20
2.3
RESEARCH
PURPOSE
AND
QUESTIONS
....................................................
21
3
THEORETICAL
FRAMEWORK
*GENERAL
PARTNERSHIP
LITERATURE
...............
27
3.1
INTRODUCTION
.....................................................................................
27
3.2
JUSTIFICATION
OF
THEORETICAL
PERSPECTIVE
..........................................
27
3.3
DEFINITIONS
AND
DEMARCATION
OF
THE
STRATEGIC
PARTNERSHIP
CONCEPT
...........................................................................................
31
3.3.1
ORIGIN
AND
DEFINITION
..........................................................
31
3.3.2
DIFFERENT
FORMS
OF
STRATEGIC
PARTNERSHIP
...........................
34
3.3.3
SPONSORSHIP
AS
A
FORM
OF
STRATEGIC
PARTNERSHIP
...............
37
3.3.4
STRATEGIC
EQUITY
PARTNER
VS.
INVESTOR
.................................
39
3.4
MOTIVES
FOR
ENTERING
INTO
STRATEGIC
PARTNERSHIPS
...........................
41
3.4.1
INTRODUCTION
.........................................................................
41
XV
XVI
INHALTSVERZEICHNIS
3.4.2
ACCESS
TO
DISTINCT
RESOURCES*
KNOWLEDGE
TRANSFER
AND
LEARNING
.......................................................................
43
3.4.3
BRAND
BUILDING
*
AWARENESS,
IMAGE,
AND
STAFF
MOTIVATION
...........................................................................
46
3.4.4
FINANCIAL
MOTIVES
FOR
STRATEGIC
EQUITY
PARTNERSHIPS
......... 49
3.4.5
STRATEGIC
MOTIVES
FOR
STRATEGIC
EQUITY
PARTNERSHIPS
......... 50
3.5
CRITICAL
SUCCESS
FACTORS
AND
EFFECTS
..............................................
52
3.5.1
THE
FIT-CONSTRUCT
.................................................................
52
3.5.2
TRUST
AND
COMMITMENT
......................................................
58
3.5.3
PRIOR
BUSINESS
RELATIONSHIPS
..............................................
61
3.6
SUMMARY
OF
STRATEGIC
PARTNERSHIP
LITERATURE
...............................
62
4
STRATEGIC
EQUITY
PARTNERSHIPS
IN
THE
FOOTBALL
BUSINESS
.....................
65
4.1
INTRODUCTION
......................................................................................
65
4.2
BACKGROUND
INFORMATION
ON
THE
BUSINESS
OF
FOOTBALL
...................
66
4.3
DIFFERENT
TYPES
OF
STRATEGIC
PARTNERS
AND
THEIR
MOTIVES
............. 70
4.3.1
INTRODUCTION
.........................................................................
70
4.3.2
MAECENAS
AND
OLIGARCHS
....................................................
77
4.3.3
FINANCIAL
INVESTORS
..............................................................
79
4.3.4
STRATEGIC
(EQUITY)
SPONSORS
................................................
80
4.4
CRITICAL
SUCCESS
FACTORS
FOR
STRATEGIC
EQUITY
PARTNERSHIPS
..........
82
4.4.1
THE
CLUBS
*
GROWTH
POTENTIAL
AND
BRAND
BUILDING
............
82
4.4.2
INTERNATIONALISATION
AND
MARKET
DEVELOPMENT
.................
85
4.5
EFFECTS
ON
CLUB
MEMBERS
AND
FANS
................................................
88
4.5.1
FAN
REJECTION
AS
IMPEDIMENT
............................................
88
4.5.2
POSSIBLE
ATTRIBUTES
OF
RAISING
FAN
ACCEPTANCE
.................
92
4.6
SUMMARY
OF
STRATEGIC
EQUITY
PARTNERSHIPS
IN
THE
FOOTBALL
BUSINESS
...........................................................................................
93
5
RESEARCH
DESIGN
.......................................................................................
97
5.1
INTRODUCTION
.....................................................................................
97
5.2
PHILOSOPHICAL
POSITION
*
THE
RESEARCHER
*
S
PARADIGM
...................
98
5.2.1
INTRODUCTION
.........................................................................
98
5.2.2
CRITICAL
REALISM
...................................................................
99
5.2.3
SYMBOLIC
INTERACTIONISM
....................................................
100
5.3
EMPHASIS
OF
STUDY
DESIGN
AND
RESEARCH
STRATEGY
........................
101
5.3.1
QUALITATIVE
FOCUS
OF
THE
STUDY
..........................................
101
5.3.2
GROUNDED
THEORY
ESSENTIALS
..............................................
103
5.3.3
CHOICE
AND
JUSTIFICATION
FOR
GROUNDED
THEORY
.................
112
INHALTSVERZEICHNIS
XVII
5.4
IMPLEMENTATION
OF
THE
STUDY
DESIGN
..............................................
117
5.4.1
THEORETICAL
SENSITIVITY
AND
THE
ROLE
OF
LITERATURE
..............
117
5.4.2
REFLECTION
OF
PRECONCEPTIONS
..............................................
119
5.4.3
THE
CASE
STUDY
APPROACH
..................................................
120
5.4.4
THEORETICAL
SAMPLING
..........................................................
121
5.4.5
QUALITATIVE
DATA
COLLECTION
VIA
EXPERT
INTERVIEWS
..........
123
5.4.6
QUANTITATIVE
DATA
COLLECTION
VIA
ONLINE
SURVEY
...............
129
5.4.7
DATA
ANALYSIS
.......................................................................
136
5.5
EVALUATION
OF
RESEARCH
QUALITY
AND
TRUSTWORTHINESS
....................
147
5.6
ETHICAL
CONSIDERATIONS
.....................................................................
152
5.7
SUMMARY
OF
RESEARCH
DESIGN
........................................................
153
6
EMPIRICAL
FINDINGS
AND
DISCUSSION
........................................................
155
6.1
INTRODUCTION
.....................................................................................
155
6.2
OVERVIEW
OF
THE
RESEARCH
CONTEXT
................................................
156
6.2.1
INTRODUCTION
.........................................................................
156
6.2.2
MACRO,
INDUSTRY,
AND
CASE-SPECIFIC
CONTEXT
.....................
156
6.3
CONNECTING
WITH
A
SYMBOL
............................................................
162
6.3.1
INTRODUCTION
..........................................................................
162
6.3.2
ATTRACTING
FACTORS,
CAUSES,
AND
STRATEGY
............................
163
6.3.3
BASIC
REQUIREMENTS
AND
FACILITATING
PARTNERSHIP
.............
172
6.3.4
THEORETICAL
INTEGRATION
......................................................
176
6.4
BECOMING
A
BRAND
SYMBIOSIS
........................................................
180
6.4.1
INTRODUCTION
................................
180
6.4.2
HISTORY
OF
PARTNERSHIP,
INTERACTIONS,
AND
DEEPENING
INVOLVEMENT
......................................................
181
6.4.3
SOUNDING
BOARD
...................................................................
186
6.4.4
CONSEQUENCES
.....................................................................
189
6.4.5
THEORETICAL
INTEGRATION
......................................................
191
6.5
SHAREHOLDING
...................................................................................
195
6.5.1
INTRODUCTION
.........................................................................
195
6.5.2
SHAREHOLDING
ESSENTIALS
......................................................
198
6.5.3
SCREENING
.............................................................................
205
6.5.4
MANAGING
THE
DYAD
............................................................
219
6.5.5
HAVING
A
SAY
.......................................................................
223
6.5.6
SIGNIFYING
...........................................................................
225
6.5.7
THEORETICAL
INTEGRATION
......................................................
229
6.6
FEAR
OF
LOSS
.....................................................................................
234
6.6.1
INTRODUCTION
.........................................................................
234
XVIII
INHALTSVERZEICHNIS
6.6.2
SHAREHOLDING
IMPEDIMENTS
AND
CONSIDERING
FAN
CONCERNS
.......................................................................
235
6.6.3
FAN
UNDERSTANDING
AND
SHAREHOLDER
ACCEPTANCE
BY
FANS
.................................................................................
238
6.6.4
IMMANENT
RISKS
...................................................................
249
6.6.5
APPROACHING
EXTERNALLY
......................................................
255
6.6.6
THEORETICAL
INTEGRATION
......................................................
259
6.7
SECURING
*
THE
CORE
CATEGORY
......................................................
261
6.7.1
INTRODUCTION
.........................................................................
261
6.7.2
SECURING
A
DEEPENING
COMMITMENT
..................................
263
6.7.3
SECURING
COMPETITIVENESS
..................................................
270
6.7.4
SECURING
REGIONAL
CONNECTIVITY
AND
APPEAL
.....................
273
6.7.5
DETERRING
COMPETITORS
........................................................
275
6.7.6
PLANNING
SECURITY
.................................................................
278
6.7.7
THEORETICAL
INTEGRATION
......................................................
282
6.8
THE
SUBSTANTIVE
THEORY
...................................................................
285
6.9
INTRODUCTION
OF
NEW
TERMS
............................................................
289
6.9.1
INTRODUCTION
.........................................................................
289
6.9.2
DEFINING
STRATEGIC
PARTNERSHIP
............................................
289
6.9.3
DEFINING
STRATEGIC
EQUITY
PARTNERSHIP
...............................
290
6.10
SUMMARY
OF
EMPIRICAL
FINDINGS
.....................................................
291
7
MANAGEMENT
IMPLICATIONS
AND
RECOMMENDATIONS
.............................
297
7.1
INTRODUCTION
.....................................................................................
297
7.2
RESEARCH
IMPLICATIONS
AND
CONTRIBUTIONS
......................................
297
7.2.1
IMPLICATIONS
FOR
THEORY
ON
THE
FOOTBALL
INVESTOR
LITERATURE
.............................................................................
297
7.2.2
IMPLICATIONS
RESULTING
FROM
THE
NATURE
OF
THE
RESEARCH
.............................................................................
299
7.2.3
STRATEGIC
PARTNERSHIP
AS
A
BUSINESS
BUILDING
STRATEGY
...............................................................................
299
7.2.4
IMPLICATIONS
ON
INVESTOR
FAN
DEBATE
IN
GERMAN
FOOTBALL
...............................................................................
301
7.2.5
IMPLICATIONS
ON
THEORETICAL
PERSPECTIVES
.........................
302
7.2.6
PRACTICAL
IMPLICATION
FOR
MANAGING
FOOTBALL
SPONSORSHIPS
.......................................................................
303
7.3
RECOMMENDATIONS
FOR
ACTION
........................................................
304
7.4
RESEARCH
LIMITATIONS
.......................................................................
307
7.5
FUTURE
RESEARCH
...............................................................................
309
INHALTSVERZEICHNIS
XIX
8
RESEARCH
SUMMARY
...................................................................................
311
8.1
INTRODUCTION
.............................................................
.
......................
311
8.2
KEY
FINDINGS
AND
REVIEW
OF
THE
RESEARCH
QUESTIONS
...................
312
8.3
CONCLUDING
STATEMENT
.....................................................................
319
BIBLIOGRAPHY
....................................................................................................
321
|
| adam_txt |
INHALTSVERZEICHNIS
1
INTRODUCTION
.
1
1.1
INCREASING
EMERGENCE
OF
STRATEGIC
EQUITY
PARTNERSHIPS
IN
GERMANY
.
1
1.2
RELEVANCE
OF
STRATEGIC
EQUITY
PARTNERSHIPS
FOR
GERMAN
CLUBS.
.
3
1.3
CONFLICTING
GOALS
BETWEEN
CLUB
AND
CORPORATION
*TROPHIES
VS.
PROFITS
.
5
1.4
CONTRIBUTION
OF
RESEARCH
.
8
1.5
STRUCTURE
OF
THE
DISSERTATION
.
11
2
RESEARCH
GAPS
AND
RESEARCH
QUESTIONS
.
13
2.1
STATUS
QUO
OF
STRATEGIC
PARTNERSHIP
RESEARCH
IN
THE
SPORT
BUSINESS
.
13
2.2
IDENTIFICATION
OF
RESEARCH
GAPS
.
20
2.3
RESEARCH
PURPOSE
AND
QUESTIONS
.
21
3
THEORETICAL
FRAMEWORK
*GENERAL
PARTNERSHIP
LITERATURE
.
27
3.1
INTRODUCTION
.
27
3.2
JUSTIFICATION
OF
THEORETICAL
PERSPECTIVE
.
27
3.3
DEFINITIONS
AND
DEMARCATION
OF
THE
STRATEGIC
PARTNERSHIP
CONCEPT
.
31
3.3.1
ORIGIN
AND
DEFINITION
.
31
3.3.2
DIFFERENT
FORMS
OF
STRATEGIC
PARTNERSHIP
.
34
3.3.3
SPONSORSHIP
AS
A
FORM
OF
STRATEGIC
PARTNERSHIP
.
37
3.3.4
STRATEGIC
EQUITY
PARTNER
VS.
INVESTOR
.
39
3.4
MOTIVES
FOR
ENTERING
INTO
STRATEGIC
PARTNERSHIPS
.
41
3.4.1
INTRODUCTION
.
41
XV
XVI
INHALTSVERZEICHNIS
3.4.2
ACCESS
TO
DISTINCT
RESOURCES*
KNOWLEDGE
TRANSFER
AND
LEARNING
.
43
3.4.3
BRAND
BUILDING
*
AWARENESS,
IMAGE,
AND
STAFF
MOTIVATION
.
46
3.4.4
FINANCIAL
MOTIVES
FOR
STRATEGIC
EQUITY
PARTNERSHIPS
. 49
3.4.5
STRATEGIC
MOTIVES
FOR
STRATEGIC
EQUITY
PARTNERSHIPS
. 50
3.5
CRITICAL
SUCCESS
FACTORS
AND
EFFECTS
.
52
3.5.1
THE
FIT-CONSTRUCT
.
52
3.5.2
TRUST
AND
COMMITMENT
.
58
3.5.3
PRIOR
BUSINESS
RELATIONSHIPS
.
61
3.6
SUMMARY
OF
STRATEGIC
PARTNERSHIP
LITERATURE
.
62
4
STRATEGIC
EQUITY
PARTNERSHIPS
IN
THE
FOOTBALL
BUSINESS
.
65
4.1
INTRODUCTION
.
65
4.2
BACKGROUND
INFORMATION
ON
THE
BUSINESS
OF
FOOTBALL
.
66
4.3
DIFFERENT
TYPES
OF
STRATEGIC
PARTNERS
AND
THEIR
MOTIVES
. 70
4.3.1
INTRODUCTION
.
70
4.3.2
MAECENAS
AND
OLIGARCHS
.
77
4.3.3
FINANCIAL
INVESTORS
.
79
4.3.4
STRATEGIC
(EQUITY)
SPONSORS
.
80
4.4
CRITICAL
SUCCESS
FACTORS
FOR
STRATEGIC
EQUITY
PARTNERSHIPS
.
82
4.4.1
THE
CLUBS
*
GROWTH
POTENTIAL
AND
BRAND
BUILDING
.
82
4.4.2
INTERNATIONALISATION
AND
MARKET
DEVELOPMENT
.
85
4.5
EFFECTS
ON
CLUB
MEMBERS
AND
FANS
.
88
4.5.1
FAN
REJECTION
AS
IMPEDIMENT
.
88
4.5.2
POSSIBLE
ATTRIBUTES
OF
RAISING
FAN
ACCEPTANCE
.
92
4.6
SUMMARY
OF
STRATEGIC
EQUITY
PARTNERSHIPS
IN
THE
FOOTBALL
BUSINESS
.
93
5
RESEARCH
DESIGN
.
97
5.1
INTRODUCTION
.
97
5.2
PHILOSOPHICAL
POSITION
*
THE
RESEARCHER
*
S
PARADIGM
.
98
5.2.1
INTRODUCTION
.
98
5.2.2
CRITICAL
REALISM
.
99
5.2.3
SYMBOLIC
INTERACTIONISM
.
100
5.3
EMPHASIS
OF
STUDY
DESIGN
AND
RESEARCH
STRATEGY
.
101
5.3.1
QUALITATIVE
FOCUS
OF
THE
STUDY
.
101
5.3.2
GROUNDED
THEORY
ESSENTIALS
.
103
5.3.3
CHOICE
AND
JUSTIFICATION
FOR
GROUNDED
THEORY
.
112
INHALTSVERZEICHNIS
XVII
5.4
IMPLEMENTATION
OF
THE
STUDY
DESIGN
.
117
5.4.1
THEORETICAL
SENSITIVITY
AND
THE
ROLE
OF
LITERATURE
.
117
5.4.2
REFLECTION
OF
PRECONCEPTIONS
.
119
5.4.3
THE
CASE
STUDY
APPROACH
.
120
5.4.4
THEORETICAL
SAMPLING
.
121
5.4.5
QUALITATIVE
DATA
COLLECTION
VIA
EXPERT
INTERVIEWS
.
123
5.4.6
QUANTITATIVE
DATA
COLLECTION
VIA
ONLINE
SURVEY
.
129
5.4.7
DATA
ANALYSIS
.
136
5.5
EVALUATION
OF
RESEARCH
QUALITY
AND
TRUSTWORTHINESS
.
147
5.6
ETHICAL
CONSIDERATIONS
.
152
5.7
SUMMARY
OF
RESEARCH
DESIGN
.
153
6
EMPIRICAL
FINDINGS
AND
DISCUSSION
.
155
6.1
INTRODUCTION
.
155
6.2
OVERVIEW
OF
THE
RESEARCH
CONTEXT
.
156
6.2.1
INTRODUCTION
.
156
6.2.2
MACRO,
INDUSTRY,
AND
CASE-SPECIFIC
CONTEXT
.
156
6.3
CONNECTING
WITH
A
SYMBOL
.
162
6.3.1
INTRODUCTION
.
162
6.3.2
ATTRACTING
FACTORS,
CAUSES,
AND
STRATEGY
.
163
6.3.3
BASIC
REQUIREMENTS
AND
FACILITATING
PARTNERSHIP
.
172
6.3.4
THEORETICAL
INTEGRATION
.
176
6.4
BECOMING
A
BRAND
SYMBIOSIS
.
180
6.4.1
INTRODUCTION
.
180
6.4.2
HISTORY
OF
PARTNERSHIP,
INTERACTIONS,
AND
DEEPENING
INVOLVEMENT
.
181
6.4.3
SOUNDING
BOARD
.
186
6.4.4
CONSEQUENCES
.
189
6.4.5
THEORETICAL
INTEGRATION
.
191
6.5
SHAREHOLDING
.
195
6.5.1
INTRODUCTION
.
195
6.5.2
SHAREHOLDING
ESSENTIALS
.
198
6.5.3
SCREENING
.
205
6.5.4
MANAGING
THE
DYAD
.
219
6.5.5
HAVING
A
SAY
.
223
6.5.6
SIGNIFYING
.
225
6.5.7
THEORETICAL
INTEGRATION
.
229
6.6
FEAR
OF
LOSS
.
234
6.6.1
INTRODUCTION
.
234
XVIII
INHALTSVERZEICHNIS
6.6.2
SHAREHOLDING
IMPEDIMENTS
AND
CONSIDERING
FAN
CONCERNS
.
235
6.6.3
FAN
UNDERSTANDING
AND
SHAREHOLDER
ACCEPTANCE
BY
FANS
.
238
6.6.4
IMMANENT
RISKS
.
249
6.6.5
APPROACHING
EXTERNALLY
.
255
6.6.6
THEORETICAL
INTEGRATION
.
259
6.7
SECURING
*
THE
CORE
CATEGORY
.
261
6.7.1
INTRODUCTION
.
261
6.7.2
SECURING
A
DEEPENING
COMMITMENT
.
263
6.7.3
SECURING
COMPETITIVENESS
.
270
6.7.4
SECURING
REGIONAL
CONNECTIVITY
AND
APPEAL
.
273
6.7.5
DETERRING
COMPETITORS
.
275
6.7.6
PLANNING
SECURITY
.
278
6.7.7
THEORETICAL
INTEGRATION
.
282
6.8
THE
SUBSTANTIVE
THEORY
.
285
6.9
INTRODUCTION
OF
NEW
TERMS
.
289
6.9.1
INTRODUCTION
.
289
6.9.2
DEFINING
STRATEGIC
PARTNERSHIP
.
289
6.9.3
DEFINING
STRATEGIC
EQUITY
PARTNERSHIP
.
290
6.10
SUMMARY
OF
EMPIRICAL
FINDINGS
.
291
7
MANAGEMENT
IMPLICATIONS
AND
RECOMMENDATIONS
.
297
7.1
INTRODUCTION
.
297
7.2
RESEARCH
IMPLICATIONS
AND
CONTRIBUTIONS
.
297
7.2.1
IMPLICATIONS
FOR
THEORY
ON
THE
FOOTBALL
INVESTOR
LITERATURE
.
297
7.2.2
IMPLICATIONS
RESULTING
FROM
THE
NATURE
OF
THE
RESEARCH
.
299
7.2.3
STRATEGIC
PARTNERSHIP
AS
A
BUSINESS
BUILDING
STRATEGY
.
299
7.2.4
IMPLICATIONS
ON
INVESTOR
FAN
DEBATE
IN
GERMAN
FOOTBALL
.
301
7.2.5
IMPLICATIONS
ON
THEORETICAL
PERSPECTIVES
.
302
7.2.6
PRACTICAL
IMPLICATION
FOR
MANAGING
FOOTBALL
SPONSORSHIPS
.
303
7.3
RECOMMENDATIONS
FOR
ACTION
.
304
7.4
RESEARCH
LIMITATIONS
.
307
7.5
FUTURE
RESEARCH
.
309
INHALTSVERZEICHNIS
XIX
8
RESEARCH
SUMMARY
.
311
8.1
INTRODUCTION
.
.
.
311
8.2
KEY
FINDINGS
AND
REVIEW
OF
THE
RESEARCH
QUESTIONS
.
312
8.3
CONCLUDING
STATEMENT
.
319
BIBLIOGRAPHY
.
321 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Duffner, Tobias 1983- |
| author_GND | (DE-588)122009921X |
| author_facet | Duffner, Tobias 1983- |
| author_role | aut |
| author_sort | Duffner, Tobias 1983- |
| author_variant | t d td |
| building | Verbundindex |
| bvnumber | BV047061240 |
| ctrlnum | (OCoLC)1195490198 (DE-599)DNB1213481333 |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| geographic | Deutschland (DE-588)4011882-4 gnd |
| geographic_facet | Deutschland |
| id | DE-604.BV047061240 |
| illustrated | Illustrated |
| index_date | 2024-07-03T16:11:39Z |
| indexdate | 2024-07-10T09:01:29Z |
| institution | BVB |
| institution_GND | (DE-588)1043386068 |
| isbn | 9783658313005 3658313005 |
| language | English |
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| physical | xxvi, 353 Seiten Illustrationen 21 cm, 503 g |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Event- und Impaktforschung Research |
| spelling | Duffner, Tobias 1983- Verfasser (DE-588)122009921X aut Strategic equity partnerships between sponsors and football clubs in the German Bundesliga Strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the German Bundesliga Tobias Duffner Wiesbaden, Germany Springer Gabler [2020] xxvi, 353 Seiten Illustrationen 21 cm, 503 g txt rdacontent n rdamedia nc rdacarrier Event- und Impaktforschung Research Dissertation Universität Leipzig 2019 Sportsponsoring (DE-588)4207428-9 gnd rswk-swf Strategische Allianz (DE-588)4274322-9 gnd rswk-swf Fußballbundesliga (DE-588)4155736-0 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Investors in Bundesliga Football Sponsoring Strategic Equity Partnership Grounded Theory Strategic Partnership Football Fan Opinion (DE-588)4113937-9 Hochschulschrift gnd-content Deutschland (DE-588)4011882-4 g Fußballbundesliga (DE-588)4155736-0 s Strategische Allianz (DE-588)4274322-9 s Sportsponsoring (DE-588)4207428-9 s DE-604 Springer Fachmedien Wiesbaden (DE-588)1043386068 pbl Erscheint auch als Online-Ausgabe 978-3-658-31301-2 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=cec440e30b1d445e90f34fefb0219e43&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB http://www.springer.com/ B:DE-101 application/pdf https://d-nb.info/1213481333/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032468397&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p dnb 20201124 DE-101 https://d-nb.info/provenance/plan#dnb 2\p dnb 20201124 DE-101 https://d-nb.info/provenance/plan#dnb |
| spellingShingle | Duffner, Tobias 1983- Strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the German Bundesliga Sportsponsoring (DE-588)4207428-9 gnd Strategische Allianz (DE-588)4274322-9 gnd Fußballbundesliga (DE-588)4155736-0 gnd |
| subject_GND | (DE-588)4207428-9 (DE-588)4274322-9 (DE-588)4155736-0 (DE-588)4011882-4 (DE-588)4113937-9 |
| title | Strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the German Bundesliga |
| title_alt | Strategic equity partnerships between sponsors and football clubs in the German Bundesliga |
| title_auth | Strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the German Bundesliga |
| title_exact_search | Strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the German Bundesliga |
| title_exact_search_txtP | Strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the German Bundesliga |
| title_full | Strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the German Bundesliga Tobias Duffner |
| title_fullStr | Strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the German Bundesliga Tobias Duffner |
| title_full_unstemmed | Strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the German Bundesliga Tobias Duffner |
| title_short | Strategic equity partnerships in professional football |
| title_sort | strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the german bundesliga |
| title_sub | evidence on stakeholder attitudes for the case of the German Bundesliga |
| topic | Sportsponsoring (DE-588)4207428-9 gnd Strategische Allianz (DE-588)4274322-9 gnd Fußballbundesliga (DE-588)4155736-0 gnd |
| topic_facet | Sportsponsoring Strategische Allianz Fußballbundesliga Deutschland Hochschulschrift |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=cec440e30b1d445e90f34fefb0219e43&prov=M&dok_var=1&dok_ext=htm http://www.springer.com/ https://d-nb.info/1213481333/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032468397&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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