Pink Globalization: Hello Kitty's Trek across the Pacific
In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute (kawaii) from Ja...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Durham
Duke University Press
[2013]
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| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FHA01 FKE01 FLA01 UBG01 UPA01 FCO01 Volltext |
| Zusammenfassung: | In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Okt 2020) |
| Beschreibung: | 1 online resource (336 pages) 16 illustrations, 1 table |
| ISBN: | 9780822395881 |
| DOI: | 10.1515/9780822395881 |
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| 520 | |a In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures | ||
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| indexdate | 2024-07-10T09:01:09Z |
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| isbn | 9780822395881 |
| language | English |
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| spelling | Yano, Christine R. Verfasser aut Pink Globalization Hello Kitty's Trek across the Pacific Christine R. Yano Durham Duke University Press [2013] © 2013 1 online resource (336 pages) 16 illustrations, 1 table txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Okt 2020) In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures In English Japanese consumer culture Japanese pop culture cool Japan cute culture feminist reinterpretations feminized consumerism girlhood studies global capitalism transnational culture flows SOCIAL SCIENCE / Popular Culture bisacsh Character merchandising Exports Japan Globalization Hello Kitty (Fictitious character) https://doi.org/10.1515/9780822395881 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Yano, Christine R. Pink Globalization Hello Kitty's Trek across the Pacific Japanese consumer culture Japanese pop culture cool Japan cute culture feminist reinterpretations feminized consumerism girlhood studies global capitalism transnational culture flows SOCIAL SCIENCE / Popular Culture bisacsh Character merchandising Exports Japan Globalization Hello Kitty (Fictitious character) |
| title | Pink Globalization Hello Kitty's Trek across the Pacific |
| title_auth | Pink Globalization Hello Kitty's Trek across the Pacific |
| title_exact_search | Pink Globalization Hello Kitty's Trek across the Pacific |
| title_exact_search_txtP | Pink Globalization Hello Kitty's Trek across the Pacific |
| title_full | Pink Globalization Hello Kitty's Trek across the Pacific Christine R. Yano |
| title_fullStr | Pink Globalization Hello Kitty's Trek across the Pacific Christine R. Yano |
| title_full_unstemmed | Pink Globalization Hello Kitty's Trek across the Pacific Christine R. Yano |
| title_short | Pink Globalization |
| title_sort | pink globalization hello kitty s trek across the pacific |
| title_sub | Hello Kitty's Trek across the Pacific |
| topic | Japanese consumer culture Japanese pop culture cool Japan cute culture feminist reinterpretations feminized consumerism girlhood studies global capitalism transnational culture flows SOCIAL SCIENCE / Popular Culture bisacsh Character merchandising Exports Japan Globalization Hello Kitty (Fictitious character) |
| topic_facet | Japanese consumer culture Japanese pop culture cool Japan cute culture feminist reinterpretations feminized consumerism girlhood studies global capitalism transnational culture flows SOCIAL SCIENCE / Popular Culture Character merchandising Exports Japan Globalization Hello Kitty (Fictitious character) |
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