Tourism Marketing: A Collaborative Approach
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providin...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bristol, UK ; Blue Ridge Summit, PA
Channel View Publications
[2004]
|
| Series: | Aspects of Tourism
18 |
| Subjects: | |
| Online Access: | DE-1043 DE-1046 DE-859 DE-860 DE-739 DE-473 DE-858 Volltext |
| Summary: | This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product |
| Item Description: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Nov 2020) |
| Physical Description: | 1 online resource (400 pages) |
| ISBN: | 9781873150917 |
| DOI: | 10.21832/9781873150917 |
Staff View
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| 520 | |a This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product | ||
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:07:05Z |
| indexdate | 2025-02-19T17:29:27Z |
| institution | BVB |
| isbn | 9781873150917 |
| language | English |
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| publishDate | 2004 |
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| series2 | Aspects of Tourism |
| spelling | Fyall, Alan Verfasser aut Tourism Marketing A Collaborative Approach Alan Fyall, Brian Garrod Bristol, UK ; Blue Ridge Summit, PA Channel View Publications [2004] © 2004 1 online resource (400 pages) txt rdacontent c rdamedia cr rdacarrier Aspects of Tourism 18 Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Nov 2020) This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product In English Sales & marketing Tourism industry collaboration and tourism collaboration marketing collaborative marketing strategies competitive marketing strategies inter-organisational collaboration strategic tourism marketing planning tourism marketing principles tourism marketing strategy tourism marketing BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Tourism Marketing Garrod, Brian aut https://doi.org/10.21832/9781873150917 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Fyall, Alan Garrod, Brian Tourism Marketing A Collaborative Approach Sales & marketing Tourism industry collaboration and tourism collaboration marketing collaborative marketing strategies competitive marketing strategies inter-organisational collaboration strategic tourism marketing planning tourism marketing principles tourism marketing strategy tourism marketing BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Tourism Marketing |
| title | Tourism Marketing A Collaborative Approach |
| title_auth | Tourism Marketing A Collaborative Approach |
| title_exact_search | Tourism Marketing A Collaborative Approach |
| title_exact_search_txtP | Tourism Marketing A Collaborative Approach |
| title_full | Tourism Marketing A Collaborative Approach Alan Fyall, Brian Garrod |
| title_fullStr | Tourism Marketing A Collaborative Approach Alan Fyall, Brian Garrod |
| title_full_unstemmed | Tourism Marketing A Collaborative Approach Alan Fyall, Brian Garrod |
| title_short | Tourism Marketing |
| title_sort | tourism marketing a collaborative approach |
| title_sub | A Collaborative Approach |
| topic | Sales & marketing Tourism industry collaboration and tourism collaboration marketing collaborative marketing strategies competitive marketing strategies inter-organisational collaboration strategic tourism marketing planning tourism marketing principles tourism marketing strategy tourism marketing BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Tourism Marketing |
| topic_facet | Sales & marketing Tourism industry collaboration and tourism collaboration marketing collaborative marketing strategies competitive marketing strategies inter-organisational collaboration strategic tourism marketing planning tourism marketing principles tourism marketing strategy tourism marketing BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Tourism Marketing |
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