Building consumer-brand relationship in luxury brand management:
"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world" - Provided...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Publisher of Timely Knowledge
[2021]
|
| Schriftenreihe: | A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-898 DE-1049 DE-91 DE-706 DE-573 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world" - Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xxv, 318 Seiten) Illustrationen |
| ISBN: | 9781799843702 |
| ISSN: | 2327-5529 |
| DOI: | 10.4018/978-1-7998-4369-6 |
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| 505 | 8 | |a Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies | |
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| contents | Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies |
| ctrlnum | (ZDB-98-IGB)978-1-7998-4370-2 (OCoLC)1224487476 (DE-599)BVBBV047031632 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-7998-4369-6 |
| format | Electronic eBook |
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| spelling | Building consumer-brand relationship in luxury brand management Paula Rodrigues (Lusíada University of Porto, Portugal), Ana Pinto Borges (Instituto Superior de Administração e Gestão, Portugal) Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021] © 2021 1 Online-Ressource (xxv, 318 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 2327-5529 Premier reference source Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies "This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world" - Provided by publisher Luxuries / Marketing Brand name products / Management Customer relations Brand name products / Management fast Customer relations fast Luxuries / Marketing fast Luxusware (DE-588)4192135-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Luxusware (DE-588)4192135-5 s Markenpolitik (DE-588)4144679-3 s Kundenmanagement (DE-588)4236865-0 s DE-604 Rodrigues, Paula Cristina Lopes 1970- (DE-588)1230170022 edt Borges, Ana Pinto 1980- (DE-588)1132252555 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-7998-4369-6 Erscheint auch als Druck-Ausgabe, hardcover 1-7998-4369-6 Erscheint auch als Druck-Ausgabe, softcover 978-1-7998-5244-5 https://doi.org/10.4018/978-1-7998-4369-6 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Building consumer-brand relationship in luxury brand management Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies Luxuries / Marketing Brand name products / Management Customer relations Brand name products / Management fast Customer relations fast Luxuries / Marketing fast Luxusware (DE-588)4192135-5 gnd Markenpolitik (DE-588)4144679-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4192135-5 (DE-588)4144679-3 (DE-588)4236865-0 (DE-588)4143413-4 |
| title | Building consumer-brand relationship in luxury brand management |
| title_auth | Building consumer-brand relationship in luxury brand management |
| title_exact_search | Building consumer-brand relationship in luxury brand management |
| title_exact_search_txtP | Building consumer-brand relationship in luxury brand management |
| title_full | Building consumer-brand relationship in luxury brand management Paula Rodrigues (Lusíada University of Porto, Portugal), Ana Pinto Borges (Instituto Superior de Administração e Gestão, Portugal) |
| title_fullStr | Building consumer-brand relationship in luxury brand management Paula Rodrigues (Lusíada University of Porto, Portugal), Ana Pinto Borges (Instituto Superior de Administração e Gestão, Portugal) |
| title_full_unstemmed | Building consumer-brand relationship in luxury brand management Paula Rodrigues (Lusíada University of Porto, Portugal), Ana Pinto Borges (Instituto Superior de Administração e Gestão, Portugal) |
| title_short | Building consumer-brand relationship in luxury brand management |
| title_sort | building consumer brand relationship in luxury brand management |
| topic | Luxuries / Marketing Brand name products / Management Customer relations Brand name products / Management fast Customer relations fast Luxuries / Marketing fast Luxusware (DE-588)4192135-5 gnd Markenpolitik (DE-588)4144679-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Luxuries / Marketing Brand name products / Management Customer relations Luxusware Markenpolitik Kundenmanagement Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-7998-4369-6 |
| work_keys_str_mv | AT rodriguespaulacristinalopes buildingconsumerbrandrelationshipinluxurybrandmanagement AT borgesanapinto buildingconsumerbrandrelationshipinluxurybrandmanagement |