Doing research in fashion and dress: an introduction to qualitative methods

"Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history o...

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Bibliographic Details
Main Author: Kawamura, Yuniya 1963- (Author)
Format: Electronic eBook
Language:English
Published: London Bloomsbury Visual Arts January 2020
Edition:Second edition
Subjects:
Online Access:DE-523
Abstract with links to full text
Summary:"Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide for anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature."--
Item Description:Includes bibliographical references and index
Introduction: History and Development of Fashion Studies 1. Theory and Practice 2. Research Process 3. Ethnography 4. Survey 5. Semiotics 6. Object-based Research 7. Internet Sources and Online Ethnography 8. Other Methodologies 9. Writing Up Conclusion: Future opportunities and avenues of fashion studies research. - Mode of access: World Wide Web
Physical Description:1 Online-Ressource (168 Seiten) Illustrationen
ISBN:9781350089785
9781350089808
9781350089792
DOI:10.5040/9781350089785

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