Product innovation in the Dutch food and beverage industry: a study on the impact of the innovation process, strategy and network on the product's short- and long-term market performance

Food and beverage (F & B) companies are increasingly confronted with important strategic and operational questions as the dynamics in their environment constantly create new challenges. These challenges stimulate the management of many F & B companies to become innovative. Innovation manager...

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Bibliographische Detailangaben
1. Verfasser: Enzing, Christien (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Wageningen Wageningen Academic Publishers 2009
Schriftenreihe:Innovation and sustainability series v. 5
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Online-Zugang:URL des Erstveröffentlichers
Zusammenfassung:Food and beverage (F & B) companies are increasingly confronted with important strategic and operational questions as the dynamics in their environment constantly create new challenges. These challenges stimulate the management of many F & B companies to become innovative. Innovation managers have to deal with questions concerning the product innovation strategy, the partners with whom they can co-innovate and the management of the innovation process. Four studies have been carried out that all use empirical data on 129 products of the Dutch F & B industry. Data were collected in 2000 and in 2005. The studies focus on the innovative product itself, rather than on the companies. They provide empirical evidence of the relationships between factors dealing with the product innovation process, the innovation strategy, the innovation network and the market performance of the products. Where most studies only deal with short term per
Beschreibung:Includes bibliographical references
1. Introduction -- 2. Innovation process I: new versus improved products -- 3. Innovation process II: consumer versus industrial products -- 4. Innovation strategy: prospector versus analyser or defender strategy -- 5. Innovation network: open innovation -- 6. Discussion and conclusions
Beschreibung:1 Online-Ressource (159 Seiten) Illustrationen
ISBN:9086866786
9789086866786
DOI:10.3920/978-90-8686-678-6