International marketing and trade of quality food products:

Due to increased purchasing power of certain consumer segments all over the world and the related growing demand for food specialties for differentiated goods in the international markets, agri-food trade and marketing is no longer focused on commodities only. Key concepts of 'Marketing',...

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Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [Wageningen, The Netherlands] Wageningen Academic 2009
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Zusammenfassung:Due to increased purchasing power of certain consumer segments all over the world and the related growing demand for food specialties for differentiated goods in the international markets, agri-food trade and marketing is no longer focused on commodities only. Key concepts of 'Marketing', 'International Trade' and 'Quality' are taking the forefront in the scientific debate among agricultural economists dealing with agricultural and food products markets. The need for scientific knowledge about several aspects of marketing for quality food products is growing. The aim of this book is to link these key concepts together and consider connections, overlaps, contradictions and complementarities between them. This book contains peer-reviewed articles covering a range of studies on international marketing and trade for quality food products and is edited with the support of the BEAN-QUORUM project, funded by
Beschreibung:Includes bibliographical references and index
pt. 1. Food quality and trade -- pt. 2. Food quality, supply networks and competition -- pt. 3. Food quality and consumers
Beschreibung:1 Online-Ressource (347 Seiten) Illustrationen
ISBN:9086866611
9789086866618
DOI:10.3920/978-90-8686-661-8

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