Styling South Asian youth cultures: fashion, media & society

"For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producin...

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Bibliographic Details
Other Authors: Begum, Lipi (Editor), Dasgupta, Romit (Editor), Lewis, Reina 1963- (Editor)
Format: Electronic eBook
Language:English
Published: London, England I.B. Tauris 2018
Series:Dress cultures
Subjects:
Online Access:HTW01
URL des Erstveröffentlichers
Summary:"For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion. This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity."--
Item Description:Online Ausgabe erschienen bei Bloomsbury Collections: 2019
Includes bibliographical references and index
Physical Description:1 Online-Ressource (xiv, 232 Seiten) Illustrationen
ISBN:9781350988286
9781838609184
DOI:10.5040/9781350988286

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