Handbook of research on new media applications in public relations and advertising:
A pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public rel...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2020]
|
| Schlagworte: | |
| Online-Zugang: | DE-1049 DE-573 DE-898 |
| Zusammenfassung: | A pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners |
| Beschreibung: | Description based on title screen (IGI Global, viewed 07/25/2020) |
| Beschreibung: | 1 Online-Ressource (572 Seiten) |
| ISBN: | 9781799832034 |
Internformat
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| 650 | 4 | |a Internet in public relations / Social aspects / Case studies | |
| 650 | 4 | |a Digital storytelling / Social aspects / Case studies | |
| 650 | 4 | |a Internet advertising / Social aspects / Case studies | |
| 700 | 1 | |a Esiyok, Elif |d 1985- |4 edt | |
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Datensatz im Suchindex
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| dewey-full | 659.0285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047027965 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:01:30Z |
| indexdate | 2024-07-20T06:38:30Z |
| institution | BVB |
| isbn | 9781799832034 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032435310 |
| oclc_num | 1224484587 |
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| publishDate | 2020 |
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| publishDateSort | 2020 |
| publisher | IGI Global |
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| spelling | Handbook of research on new media applications in public relations and advertising Elif Esiyok, editor Hershey, Pennsylvania IGI Global [2020] 1 Online-Ressource (572 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 07/25/2020) A pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners Internet in public relations / Social aspects / Case studies Digital storytelling / Social aspects / Case studies Internet advertising / Social aspects / Case studies Esiyok, Elif 1985- edt Erscheint auch als Druck-Ausgabe 1799832015 9781799832010 |
| spellingShingle | Handbook of research on new media applications in public relations and advertising Internet in public relations / Social aspects / Case studies Digital storytelling / Social aspects / Case studies Internet advertising / Social aspects / Case studies |
| title | Handbook of research on new media applications in public relations and advertising |
| title_auth | Handbook of research on new media applications in public relations and advertising |
| title_exact_search | Handbook of research on new media applications in public relations and advertising |
| title_exact_search_txtP | Handbook of research on new media applications in public relations and advertising |
| title_full | Handbook of research on new media applications in public relations and advertising Elif Esiyok, editor |
| title_fullStr | Handbook of research on new media applications in public relations and advertising Elif Esiyok, editor |
| title_full_unstemmed | Handbook of research on new media applications in public relations and advertising Elif Esiyok, editor |
| title_short | Handbook of research on new media applications in public relations and advertising |
| title_sort | handbook of research on new media applications in public relations and advertising |
| topic | Internet in public relations / Social aspects / Case studies Digital storytelling / Social aspects / Case studies Internet advertising / Social aspects / Case studies |
| topic_facet | Internet in public relations / Social aspects / Case studies Digital storytelling / Social aspects / Case studies Internet advertising / Social aspects / Case studies |
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