Handbook of research on transmedia storytelling, audience engagement, and business strategies:
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
[2020]
|
| Subjects: | |
| Online Access: | DE-1050 DE-573 DE-898 DE-1049 DE-863 DE-862 DE-83 DE-706 |
| Summary: | "This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"-- |
| Item Description: | Description based on title screen (IGI Global, viewed 04/22/2020) |
| Physical Description: | 1 Online-Ressource (457 Seiten) |
| ISBN: | 9781799831204 |
Staff View
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Record in the Search Index
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047027955 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:01:30Z |
| indexdate | 2025-02-20T07:08:11Z |
| institution | BVB |
| isbn | 9781799831204 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032435300 |
| oclc_num | 1224487280 |
| open_access_boolean | |
| owner | DE-1049 DE-573 DE-898 DE-BY-UBR DE-91 DE-BY-TUM DE-706 DE-1050 DE-83 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| owner_facet | DE-1049 DE-573 DE-898 DE-BY-UBR DE-91 DE-BY-TUM DE-706 DE-1050 DE-83 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| physical | 1 Online-Ressource (457 Seiten) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB_Kauf |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Handbook of research on transmedia storytelling, audience engagement, and business strategies Digital storytelling fast Internet advertising fast Marketing / Social aspects fast Product placement in mass media fast Internet advertising Digital storytelling Marketing / Social aspects Product placement in mass media |
| title | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| title_auth | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| title_exact_search | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| title_exact_search_txtP | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| title_full | Handbook of research on transmedia storytelling, audience engagement, and business strategies Victor Hernandez-Santaolalla and Monica Barrientos-Bueno, editors |
| title_fullStr | Handbook of research on transmedia storytelling, audience engagement, and business strategies Victor Hernandez-Santaolalla and Monica Barrientos-Bueno, editors |
| title_full_unstemmed | Handbook of research on transmedia storytelling, audience engagement, and business strategies Victor Hernandez-Santaolalla and Monica Barrientos-Bueno, editors |
| title_short | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| title_sort | handbook of research on transmedia storytelling audience engagement and business strategies |
| topic | Digital storytelling fast Internet advertising fast Marketing / Social aspects fast Product placement in mass media fast Internet advertising Digital storytelling Marketing / Social aspects Product placement in mass media |
| topic_facet | Digital storytelling Internet advertising Marketing / Social aspects Product placement in mass media |
| work_keys_str_mv | AT hernandezsantaolallavictor handbookofresearchontransmediastorytellingaudienceengagementandbusinessstrategies AT barrientosbuenomonica handbookofresearchontransmediastorytellingaudienceengagementandbusinessstrategies |