Handbook of research on leveraging consumer behavior and psychology in the digital economy:
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
2020
|
| Subjects: | |
| Online Access: | DE-1049 DE-573 DE-898 |
| Summary: | ""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"-- |
| Item Description: | Description based on title screen (IGI Global, viewed 05/23/2020) |
| Physical Description: | 1 Online-Ressource (299 Seiten) |
| ISBN: | 9781799830436 |
Staff View
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| id | DE-604.BV047027945 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:01:30Z |
| indexdate | 2024-07-20T06:38:29Z |
| institution | BVB |
| isbn | 9781799830436 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032435290 |
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| physical | 1 Online-Ressource (299 Seiten) |
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| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Handbook of research on leveraging consumer behavior and psychology in the digital economy Norazah Mohd Suki and Norbayah Mohd Suki, editors Hershey, Pennsylvania IGI Global 2020 1 Online-Ressource (299 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 05/23/2020) ""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"-- Consumer behavior / Psychological aspects fast Technological innovations / Psychological aspects fast Consumer behavior / Psychological aspects Technological innovations / Psychological aspects Mohd Suki, Norazah 1977- edt Mohd Suki, Norbayah 1976- edt Erscheint auch als Druck-Ausgabe 179983042X 9781799830429 |
| spellingShingle | Handbook of research on leveraging consumer behavior and psychology in the digital economy Consumer behavior / Psychological aspects fast Technological innovations / Psychological aspects fast Consumer behavior / Psychological aspects Technological innovations / Psychological aspects |
| title | Handbook of research on leveraging consumer behavior and psychology in the digital economy |
| title_auth | Handbook of research on leveraging consumer behavior and psychology in the digital economy |
| title_exact_search | Handbook of research on leveraging consumer behavior and psychology in the digital economy |
| title_exact_search_txtP | Handbook of research on leveraging consumer behavior and psychology in the digital economy |
| title_full | Handbook of research on leveraging consumer behavior and psychology in the digital economy Norazah Mohd Suki and Norbayah Mohd Suki, editors |
| title_fullStr | Handbook of research on leveraging consumer behavior and psychology in the digital economy Norazah Mohd Suki and Norbayah Mohd Suki, editors |
| title_full_unstemmed | Handbook of research on leveraging consumer behavior and psychology in the digital economy Norazah Mohd Suki and Norbayah Mohd Suki, editors |
| title_short | Handbook of research on leveraging consumer behavior and psychology in the digital economy |
| title_sort | handbook of research on leveraging consumer behavior and psychology in the digital economy |
| topic | Consumer behavior / Psychological aspects fast Technological innovations / Psychological aspects fast Consumer behavior / Psychological aspects Technological innovations / Psychological aspects |
| topic_facet | Consumer behavior / Psychological aspects Technological innovations / Psychological aspects |
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