Theory, development, and strategy in transmedia storytelling:
This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmed...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Schriftenreihe: | Routledge advances in transmedia studies
Routledge advances in transmedia studies |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid's Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on June 03, 2020) |
| Beschreibung: | 1 online resource |
| ISBN: | 1000078523 9781000078527 9780367343057 0367343053 9781000078503 1000078507 9781000078510 1000078515 |
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| dewey-ones | 302 - Social interaction |
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| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| discipline_str_mv | Soziologie |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:19Z |
| indexdate | 2024-07-10T09:00:15Z |
| institution | BVB |
| isbn | 1000078523 9781000078527 9780367343057 0367343053 9781000078503 1000078507 9781000078510 1000078515 |
| language | English |
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| series2 | Routledge advances in transmedia studies |
| spelling | Gambarato, Renira Rampazzo Verfasser aut Theory, development, and strategy in transmedia storytelling Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Tárcia Abingdon, Oxon Routledge 2020 © 2020 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge advances in transmedia studies Description based on online resource; title from digital title page (viewed on June 03, 2020) This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid's Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality Mass media / Technological innovations Digital storytelling Digital media Intermediality Alzamora, Geane aut Tárcia, Lorena aut https://www.taylorfrancis.com/books/9780367343057 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Gambarato, Renira Rampazzo Alzamora, Geane Tárcia, Lorena Theory, development, and strategy in transmedia storytelling Mass media / Technological innovations Digital storytelling Digital media Intermediality |
| title | Theory, development, and strategy in transmedia storytelling |
| title_auth | Theory, development, and strategy in transmedia storytelling |
| title_exact_search | Theory, development, and strategy in transmedia storytelling |
| title_exact_search_txtP | Theory, development, and strategy in transmedia storytelling |
| title_full | Theory, development, and strategy in transmedia storytelling Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Tárcia |
| title_fullStr | Theory, development, and strategy in transmedia storytelling Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Tárcia |
| title_full_unstemmed | Theory, development, and strategy in transmedia storytelling Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Tárcia |
| title_short | Theory, development, and strategy in transmedia storytelling |
| title_sort | theory development and strategy in transmedia storytelling |
| topic | Mass media / Technological innovations Digital storytelling Digital media Intermediality |
| topic_facet | Mass media / Technological innovations Digital storytelling Digital media Intermediality |
| url | https://www.taylorfrancis.com/books/9780367343057 |
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