Strategic shopper marketing: driving shopper conversion by connecting the route to purchase with the route to market
"Strategic Shopper Marketing provides a uniquely strategic perspective on the 'anything, anywhere, anytime' retail revolution. Following the principles set out by leading global consultant Georg Krentzel, a practitioner can connect shopper marketing principles with strategic concerns,...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon
Routledge
2021
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| Subjects: | |
| Online Access: | Volltext |
| Summary: | "Strategic Shopper Marketing provides a uniquely strategic perspective on the 'anything, anywhere, anytime' retail revolution. Following the principles set out by leading global consultant Georg Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development of shopper marketing and describes the newest developments and changes in the market place that impact how shoppers need to be activated to generate profitable sales and loyalty. The book presents a guideline with examples and numerous illustrations to develop successful shopper marketing strategies across different sales channels"-- |
| Item Description: | Description based on online resource; title from digital title page (viewed on June 23, 2020) |
| Physical Description: | 1 online resource (viii, 183 pages) illustrations |
| ISBN: | 9780429201417 0429201419 |
Staff View
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| author | Krentzel, Georg August |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV047016734 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:18Z |
| indexdate | 2024-07-10T09:00:14Z |
| institution | BVB |
| isbn | 9780429201417 0429201419 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032424269 |
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| physical | 1 online resource (viii, 183 pages) illustrations |
| psigel | ZDB-7-TFC |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge |
| record_format | marc |
| spelling | Krentzel, Georg August Verfasser aut Strategic shopper marketing driving shopper conversion by connecting the route to purchase with the route to market Georg August Krentzel Abingdon, Oxon Routledge 2021 © 2021 1 online resource (viii, 183 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from digital title page (viewed on June 23, 2020) "Strategic Shopper Marketing provides a uniquely strategic perspective on the 'anything, anywhere, anytime' retail revolution. Following the principles set out by leading global consultant Georg Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development of shopper marketing and describes the newest developments and changes in the market place that impact how shoppers need to be activated to generate profitable sales and loyalty. The book presents a guideline with examples and numerous illustrations to develop successful shopper marketing strategies across different sales channels"-- Marketing Consumer behavior Consumers' preferences https://www.taylorfrancis.com/books/9780429201417 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Krentzel, Georg August Strategic shopper marketing driving shopper conversion by connecting the route to purchase with the route to market Marketing Consumer behavior Consumers' preferences |
| title | Strategic shopper marketing driving shopper conversion by connecting the route to purchase with the route to market |
| title_auth | Strategic shopper marketing driving shopper conversion by connecting the route to purchase with the route to market |
| title_exact_search | Strategic shopper marketing driving shopper conversion by connecting the route to purchase with the route to market |
| title_exact_search_txtP | Strategic shopper marketing driving shopper conversion by connecting the route to purchase with the route to market |
| title_full | Strategic shopper marketing driving shopper conversion by connecting the route to purchase with the route to market Georg August Krentzel |
| title_fullStr | Strategic shopper marketing driving shopper conversion by connecting the route to purchase with the route to market Georg August Krentzel |
| title_full_unstemmed | Strategic shopper marketing driving shopper conversion by connecting the route to purchase with the route to market Georg August Krentzel |
| title_short | Strategic shopper marketing |
| title_sort | strategic shopper marketing driving shopper conversion by connecting the route to purchase with the route to market |
| title_sub | driving shopper conversion by connecting the route to purchase with the route to market |
| topic | Marketing Consumer behavior Consumers' preferences |
| topic_facet | Marketing Consumer behavior Consumers' preferences |
| url | https://www.taylorfrancis.com/books/9780429201417 |
| work_keys_str_mv | AT krentzelgeorgaugust strategicshoppermarketingdrivingshopperconversionbyconnectingtheroutetopurchasewiththeroutetomarket |