Krentzel, G. A. (2021). Strategic shopper marketing: Driving shopper conversion by connecting the route to purchase with the route to market. Routledge.
Chicago-Zitierstil (17. Ausg.)Krentzel, Georg August. Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market. Abingdon, Oxon: Routledge, 2021.
MLA-Zitierstil (9. Ausg.)Krentzel, Georg August. Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market. Routledge, 2021.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.