Marketing management: a cultural perspective
"Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in disc...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | "Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors' primary research with a range of companies including Cadbury's Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world"-- |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (xxxv, 528 pages.) |
| ISBN: | 9780203710807 0203710800 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047016372 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201118s2020 |||| o||u| ||||||eng d | ||
| 020 | |a 9780203710807 |c electronic bk. |9 978-0-203-71080-7 | ||
| 020 | |a 0203710800 |c electronic bk. |9 0-203-71080-0 | ||
| 035 | |a (ZDB-7-TFC)9780203710807 | ||
| 035 | |a (DE-599)BVBBV047016372 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 23 | |
| 245 | 1 | 0 | |a Marketing management |b a cultural perspective |c edited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse |
| 250 | |a Second edition | ||
| 264 | 1 | |a Abingdon, Oxon |b Routledge |c 2020 | |
| 264 | 4 | |c © 2020 | |
| 300 | |a 1 online resource (xxxv, 528 pages.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on print version record | ||
| 520 | |a "Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors' primary research with a range of companies including Cadbury's Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world"-- | ||
| 650 | 4 | |a Marketing / Management / Cross-cultural studies | |
| 650 | 4 | |a Export marketing / Cross-cultural studies | |
| 650 | 4 | |a Marketing / Cross-cultural studies | |
| 700 | 1 | |a Visconti, Luca M. |4 edt | |
| 700 | 1 | |a Peñaloza, Lisa |4 edt | |
| 700 | 1 | |a Toulouse, Nil |4 edt | |
| 856 | 4 | 0 | |u https://www.taylorfrancis.com/books/9780203710807 |x Verlag |z URL des Erstveroeffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032423909 | ||
Datensatz im Suchindex
| _version_ | 1804181977443598336 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Visconti, Luca M. Peñaloza, Lisa Toulouse, Nil |
| author2_role | edt edt edt |
| author2_variant | l m v lm lmv l p lp n t nt |
| author_facet | Visconti, Luca M. Peñaloza, Lisa Toulouse, Nil |
| building | Verbundindex |
| bvnumber | BV047016372 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9780203710807 (DE-599)BVBBV047016372 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03164nmm a2200397zc 4500</leader><controlfield tag="001">BV047016372</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201118s2020 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780203710807</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-203-71080-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0203710800</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-203-71080-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-7-TFC)9780203710807</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047016372</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="b">a cultural perspective</subfield><subfield code="c">edited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Abingdon, Oxon</subfield><subfield code="b">Routledge</subfield><subfield code="c">2020</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xxxv, 528 pages.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on print version record</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors' primary research with a range of companies including Cadbury's Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Management / Cross-cultural studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing / Cross-cultural studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Cross-cultural studies</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Visconti, Luca M.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Peñaloza, Lisa</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Toulouse, Nil</subfield><subfield code="4">edt</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.taylorfrancis.com/books/9780203710807</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveroeffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032423909</subfield></datafield></record></collection> |
| id | DE-604.BV047016372 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:18Z |
| indexdate | 2024-07-10T09:00:13Z |
| institution | BVB |
| isbn | 9780203710807 0203710800 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032423909 |
| open_access_boolean | |
| physical | 1 online resource (xxxv, 528 pages.) |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| spelling | Marketing management a cultural perspective edited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse Second edition Abingdon, Oxon Routledge 2020 © 2020 1 online resource (xxxv, 528 pages.) txt rdacontent c rdamedia cr rdacarrier Description based on print version record "Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors' primary research with a range of companies including Cadbury's Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world"-- Marketing / Management / Cross-cultural studies Export marketing / Cross-cultural studies Marketing / Cross-cultural studies Visconti, Luca M. edt Peñaloza, Lisa edt Toulouse, Nil edt https://www.taylorfrancis.com/books/9780203710807 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Marketing management a cultural perspective Marketing / Management / Cross-cultural studies Export marketing / Cross-cultural studies Marketing / Cross-cultural studies |
| title | Marketing management a cultural perspective |
| title_auth | Marketing management a cultural perspective |
| title_exact_search | Marketing management a cultural perspective |
| title_exact_search_txtP | Marketing management a cultural perspective |
| title_full | Marketing management a cultural perspective edited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse |
| title_fullStr | Marketing management a cultural perspective edited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse |
| title_full_unstemmed | Marketing management a cultural perspective edited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse |
| title_short | Marketing management |
| title_sort | marketing management a cultural perspective |
| title_sub | a cultural perspective |
| topic | Marketing / Management / Cross-cultural studies Export marketing / Cross-cultural studies Marketing / Cross-cultural studies |
| topic_facet | Marketing / Management / Cross-cultural studies Export marketing / Cross-cultural studies Marketing / Cross-cultural studies |
| url | https://www.taylorfrancis.com/books/9780203710807 |
| work_keys_str_mv | AT viscontilucam marketingmanagementaculturalperspective AT penalozalisa marketingmanagementaculturalperspective AT toulousenil marketingmanagementaculturalperspective |