CULTIVATING COPYRIGHT: how creators and creative industries can harness ip to survive the digital age

Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents,offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a g...

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Bibliographische Detailangaben
1. Verfasser: Viswanathan, Bhamati (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [S.l.] ROUTLEDGE 2019
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Zusammenfassung:Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents,offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing
Beschreibung:1 online resource
ISBN:9781351104791
1351104799
9781351104807
1351104802
9781351104777
1351104772
9781351104784
1351104780