The art of successful brand collaborations: partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more
"Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand Collab...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton Park, Abingdon, Oxon
Routledge
2020
|
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | "Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham, Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing tool. This includes improvement of the brand image, development of the brand on new markets, attracting new customers within different target groups and obtainment of new market shares. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and implement the process of successful brand collaboration"-- |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on April 08, 2020) |
| Beschreibung: | 1 online resource |
| ISBN: | 9781351014472 1351014471 9781351014458 1351014455 9781351014465 1351014463 9781351014441 1351014447 |
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| author | Michel, Géraldine Willing, Reine |
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| author_role | aut aut |
| author_sort | Michel, Géraldine |
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| bvnumber | BV047014335 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047014335 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:14Z |
| indexdate | 2024-07-10T09:00:10Z |
| institution | BVB |
| isbn | 9781351014472 1351014471 9781351014458 1351014455 9781351014465 1351014463 9781351014441 1351014447 |
| language | English |
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| publisher | Routledge |
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| spelling | Michel, Géraldine Verfasser aut The art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more Géraldine Michel and Reine Willing Milton Park, Abingdon, Oxon Routledge 2020 © 2020 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from digital title page (viewed on April 08, 2020) "Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham, Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing tool. This includes improvement of the brand image, development of the brand on new markets, attracting new customers within different target groups and obtainment of new market shares. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and implement the process of successful brand collaboration"-- Strategic alliances (Business) / Management Joint ventures / Management Branding (Marketing) Willing, Reine aut https://www.taylorfrancis.com/books/9781351014472 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Michel, Géraldine Willing, Reine The art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more Strategic alliances (Business) / Management Joint ventures / Management Branding (Marketing) |
| title | The art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more |
| title_auth | The art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more |
| title_exact_search | The art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more |
| title_exact_search_txtP | The art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more |
| title_full | The art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more Géraldine Michel and Reine Willing |
| title_fullStr | The art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more Géraldine Michel and Reine Willing |
| title_full_unstemmed | The art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more Géraldine Michel and Reine Willing |
| title_short | The art of successful brand collaborations |
| title_sort | the art of successful brand collaborations partnerships with artists designers museums territories sports celebrities science good causes and more |
| title_sub | partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more |
| topic | Strategic alliances (Business) / Management Joint ventures / Management Branding (Marketing) |
| topic_facet | Strategic alliances (Business) / Management Joint ventures / Management Branding (Marketing) |
| url | https://www.taylorfrancis.com/books/9781351014472 |
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