Consumer social values:
Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of co...
Gespeichert in:
Weitere Verfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New York, NY
Routledge, Taylor and Francis Group
2019
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Schriftenreihe: | Marketing and consumer psychology series
Marketing and consumer psychology series |
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. -- Back cover |
Beschreibung: | Description based on print version record |
Beschreibung: | 1 online resource |
ISBN: | 9781315283715 1315283719 9781315283722 1315283727 9781315283708 1315283700 9781315283739 1315283735 |
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245 | 1 | 0 | |a Consumer social values |c edited by Eda Gurel-Atay and Lynn R. Kahle |
264 | 1 | |a New York, NY |b Routledge, Taylor and Francis Group |c 2019 | |
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520 | |a Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. -- Back cover | ||
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Datensatz im Suchindex
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author2 | Gurel-Atay, Eda 1980- Kahle, Lynn R. |
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dewey-full | 658.8/342 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/342 |
dewey-search | 658.8/342 |
dewey-sort | 3658.8 3342 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Electronic eBook |
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illustrated | Not Illustrated |
index_date | 2024-07-03T15:58:12Z |
indexdate | 2024-07-10T09:00:07Z |
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isbn | 9781315283715 1315283719 9781315283722 1315283727 9781315283708 1315283700 9781315283739 1315283735 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032420192 |
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physical | 1 online resource |
psigel | ZDB-7-TFC |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | Routledge, Taylor and Francis Group |
record_format | marc |
series2 | Marketing and consumer psychology series |
spelling | Consumer social values edited by Eda Gurel-Atay and Lynn R. Kahle New York, NY Routledge, Taylor and Francis Group 2019 1 online resource txt rdacontent c rdamedia cr rdacarrier Marketing and consumer psychology series Description based on print version record Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. -- Back cover Consumer behavior Consumers / Psychology Gurel-Atay, Eda 1980- edt Kahle, Lynn R. edt https://www.taylorfrancis.com/books/9781315283739 Verlag URL des Erstveroeffentlichers Volltext |
spellingShingle | Consumer social values Consumer behavior Consumers / Psychology |
title | Consumer social values |
title_auth | Consumer social values |
title_exact_search | Consumer social values |
title_exact_search_txtP | Consumer social values |
title_full | Consumer social values edited by Eda Gurel-Atay and Lynn R. Kahle |
title_fullStr | Consumer social values edited by Eda Gurel-Atay and Lynn R. Kahle |
title_full_unstemmed | Consumer social values edited by Eda Gurel-Atay and Lynn R. Kahle |
title_short | Consumer social values |
title_sort | consumer social values |
topic | Consumer behavior Consumers / Psychology |
topic_facet | Consumer behavior Consumers / Psychology |
url | https://www.taylorfrancis.com/books/9781315283739 |
work_keys_str_mv | AT gurelatayeda consumersocialvalues AT kahlelynnr consumersocialvalues |