Consumer social values:

Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of co...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Gurel-Atay, Eda 1980- (HerausgeberIn), Kahle, Lynn R. (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York, NY Routledge, Taylor and Francis Group 2019
Schriftenreihe:Marketing and consumer psychology series
Marketing and consumer psychology series
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. -- Back cover
Beschreibung:Description based on print version record
Beschreibung:1 online resource
ISBN:9781315283715
1315283719
9781315283722
1315283727
9781315283708
1315283700
9781315283739
1315283735

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen