Understanding engagement in transmedia culture:

"This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single...

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Bibliographic Details
Main Author: Evans, Elizabeth 1981- (Author)
Format: Electronic eBook
Language:English
Published: Abingdon, Oxon Routledge 2020
Subjects:
Online Access:Volltext
Summary:"This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies"--
Item Description:Description based on online resource; title from digital title page (viewed on December 23, 2019)
Physical Description:1 online resource (xi, 198 pages)
ISBN:9781315208053
1315208059
9781000761924
1000761924
9781000761603
1000761606
9781000761764
1000761762

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