Same-sex marriage and social media: how online networks accelerated the marriage equality movement
According to polls, from the early noughties to now, public support for same-sex marriage has increased dramatically. Same-Sex Marriage and Social Media asks how such a rate of attitude change came about and, more specifically, what role social media played. Digital platforms like Facebook, Twitter...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2018
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | According to polls, from the early noughties to now, public support for same-sex marriage has increased dramatically. Same-Sex Marriage and Social Media asks how such a rate of attitude change came about and, more specifically, what role social media played. Digital platforms like Facebook, Twitter and YouTube have proved to be useful outlets for political expression, and Rhonda Gibson explores how this came to benefit the marriage equality movement. Drawing on a wealth of movement-related discourse, the book looks at: how marriage equality was framed by news companies online and in print; the digital strategies deployed by LGBT+ rights organizations and their opponents to gain support;the corporate response to the same-sex marriage debate;the effect of perceived public opinion and the concept of social identity on how the debate evolved online. This book seeks to demonstrate how the unique ability of social networks to share personal stories on a mass scale, connect like-minded individuals regardless of geography, and leverage the bandwagon effect of viral content contributed to a seismic shift in visibility and public opinion around the issue of marriage equality. Students and researchers will find this a timely and accessible introduction to the impact of online networks on LGBTQ rights |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (viii, 177 pages : illustrations.) |
| ISBN: | 9781315179773 1315179776 |
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| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:11Z |
| indexdate | 2024-07-10T09:00:06Z |
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| language | English |
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| spelling | Gibson, Rhonda 1964- Verfasser aut Same-sex marriage and social media how online networks accelerated the marriage equality movement Rhonda Gibson London Routledge, Taylor & Francis Group 2018 © 2018 1 online resource (viii, 177 pages : illustrations.) txt rdacontent c rdamedia cr rdacarrier Description based on print version record According to polls, from the early noughties to now, public support for same-sex marriage has increased dramatically. Same-Sex Marriage and Social Media asks how such a rate of attitude change came about and, more specifically, what role social media played. Digital platforms like Facebook, Twitter and YouTube have proved to be useful outlets for political expression, and Rhonda Gibson explores how this came to benefit the marriage equality movement. Drawing on a wealth of movement-related discourse, the book looks at: how marriage equality was framed by news companies online and in print; the digital strategies deployed by LGBT+ rights organizations and their opponents to gain support;the corporate response to the same-sex marriage debate;the effect of perceived public opinion and the concept of social identity on how the debate evolved online. This book seeks to demonstrate how the unique ability of social networks to share personal stories on a mass scale, connect like-minded individuals regardless of geography, and leverage the bandwagon effect of viral content contributed to a seismic shift in visibility and public opinion around the issue of marriage equality. Students and researchers will find this a timely and accessible introduction to the impact of online networks on LGBTQ rights Same-sex marriage / United States Same-sex marriage / United States / Public opinion Social media / United States Mass media and public opinion / United States https://www.taylorfrancis.com/books/9781315179773 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Gibson, Rhonda 1964- Same-sex marriage and social media how online networks accelerated the marriage equality movement Same-sex marriage / United States Same-sex marriage / United States / Public opinion Social media / United States Mass media and public opinion / United States |
| title | Same-sex marriage and social media how online networks accelerated the marriage equality movement |
| title_auth | Same-sex marriage and social media how online networks accelerated the marriage equality movement |
| title_exact_search | Same-sex marriage and social media how online networks accelerated the marriage equality movement |
| title_exact_search_txtP | Same-sex marriage and social media how online networks accelerated the marriage equality movement |
| title_full | Same-sex marriage and social media how online networks accelerated the marriage equality movement Rhonda Gibson |
| title_fullStr | Same-sex marriage and social media how online networks accelerated the marriage equality movement Rhonda Gibson |
| title_full_unstemmed | Same-sex marriage and social media how online networks accelerated the marriage equality movement Rhonda Gibson |
| title_short | Same-sex marriage and social media |
| title_sort | same sex marriage and social media how online networks accelerated the marriage equality movement |
| title_sub | how online networks accelerated the marriage equality movement |
| topic | Same-sex marriage / United States Same-sex marriage / United States / Public opinion Social media / United States Mass media and public opinion / United States |
| topic_facet | Same-sex marriage / United States Same-sex marriage / United States / Public opinion Social media / United States Mass media and public opinion / United States |
| url | https://www.taylorfrancis.com/books/9781315179773 |
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