Brand love is not enough: a theory of consumer brand relationships in practice
How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2018
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers' brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding |
| Beschreibung: | Includes index |
| Beschreibung: | 1 online resource (xvi, 141 pages) |
| ISBN: | 9781351707312 9781315175621 1315175622 1351707310 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047011771 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201118s2018 |||| o||u| ||||||eng d | ||
| 020 | |a 9781351707312 |9 978-1-351-70731-2 | ||
| 020 | |a 9781315175621 |9 978-1-315-17562-1 | ||
| 020 | |a 1315175622 |9 1-315-17562-2 | ||
| 020 | |a 1351707310 |9 1-351-70731-0 | ||
| 035 | |a (ZDB-7-TFC)9781351707312 | ||
| 035 | |a (DE-599)BVBBV047011771 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.827 |2 23 | |
| 100 | 1 | |a Blackston, Max |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand love is not enough |b a theory of consumer brand relationships in practice |c Max Blackston |
| 264 | 1 | |a New York |b Routledge |c 2018 | |
| 264 | 4 | |c © 2018 | |
| 300 | |a 1 online resource (xvi, 141 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 520 | |a How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers' brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Marketing / Cases | |
| 650 | 4 | |a Advertising | |
| 856 | 4 | 0 | |u https://www.taylorfrancis.com/books/9781315175621 |x Verlag |z URL des Erstveroeffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032419307 | ||
Datensatz im Suchindex
| _version_ | 1804181968976347136 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Blackston, Max |
| author_facet | Blackston, Max |
| author_role | aut |
| author_sort | Blackston, Max |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV047011771 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9781351707312 (DE-599)BVBBV047011771 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02349nmm a2200385zc 4500</leader><controlfield tag="001">BV047011771</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201118s2018 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781351707312</subfield><subfield code="9">978-1-351-70731-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315175621</subfield><subfield code="9">978-1-315-17562-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1315175622</subfield><subfield code="9">1-315-17562-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1351707310</subfield><subfield code="9">1-351-70731-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-7-TFC)9781351707312</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047011771</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Blackston, Max</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand love is not enough</subfield><subfield code="b">a theory of consumer brand relationships in practice</subfield><subfield code="c">Max Blackston</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2018</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xvi, 141 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers' brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Cases</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.taylorfrancis.com/books/9781315175621</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveroeffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032419307</subfield></datafield></record></collection> |
| id | DE-604.BV047011771 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:11Z |
| indexdate | 2024-07-10T09:00:05Z |
| institution | BVB |
| isbn | 9781351707312 9781315175621 1315175622 1351707310 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032419307 |
| open_access_boolean | |
| physical | 1 online resource (xvi, 141 pages) |
| psigel | ZDB-7-TFC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| spelling | Blackston, Max Verfasser aut Brand love is not enough a theory of consumer brand relationships in practice Max Blackston New York Routledge 2018 © 2018 1 online resource (xvi, 141 pages) txt rdacontent c rdamedia cr rdacarrier Includes index How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers' brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding Branding (Marketing) Marketing / Cases Advertising https://www.taylorfrancis.com/books/9781315175621 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Blackston, Max Brand love is not enough a theory of consumer brand relationships in practice Branding (Marketing) Marketing / Cases Advertising |
| title | Brand love is not enough a theory of consumer brand relationships in practice |
| title_auth | Brand love is not enough a theory of consumer brand relationships in practice |
| title_exact_search | Brand love is not enough a theory of consumer brand relationships in practice |
| title_exact_search_txtP | Brand love is not enough a theory of consumer brand relationships in practice |
| title_full | Brand love is not enough a theory of consumer brand relationships in practice Max Blackston |
| title_fullStr | Brand love is not enough a theory of consumer brand relationships in practice Max Blackston |
| title_full_unstemmed | Brand love is not enough a theory of consumer brand relationships in practice Max Blackston |
| title_short | Brand love is not enough |
| title_sort | brand love is not enough a theory of consumer brand relationships in practice |
| title_sub | a theory of consumer brand relationships in practice |
| topic | Branding (Marketing) Marketing / Cases Advertising |
| topic_facet | Branding (Marketing) Marketing / Cases Advertising |
| url | https://www.taylorfrancis.com/books/9781315175621 |
| work_keys_str_mv | AT blackstonmax brandloveisnotenoughatheoryofconsumerbrandrelationshipsinpractice |