Critical branding: postcolonial studies and the market
Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the relationship between what is often broadly called 'the market' and the practic...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2018
|
| Schriftenreihe: | Routledge research in postcolonial literatures
Routledge research in postcolonial literatures 60 |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the relationship between what is often broadly called 'the market' and the practice and positionality of postcolonial critics and their field, postcolonial studies. After much attention has been paid to the status of literary writers in markets, and after a range of sweeping attacks against the field for its alleged 'complicity' with capitalism, this study takes the crucial step of systematically exploring the engagement of postcolonial critics in market practice, substituting an automatic sense of accusation (Dirlik), dread (Westall; Brouillette), rage (Young; Williams), or irony (Huggan; Ponzanesi; Mendes) with a nuanced exploration and critique. Bringing together concepts from business studies, postcolonial studies, queer studies, and literary and cultural studies in an informed way, Critical Branding sets on a thorough theoretical footing a range of categories that, while increasingly current, remain surprisingly obscure, such as the market, market forces, and branding. It also provides new concepts with which to think the market as a dimension of practice, such as brand narratives, brand acts, and brand politics. At a time when the marketisation of the university system and the resulting effects on academics are much on our minds, Critical Branding is a timely contribution that explores how diversely postcolonial studies and the market intersect, for better and for worse |
| Beschreibung: | 1 online resource |
| ISBN: | 9781315144825 1315144824 9781351384506 1351384503 |
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| series2 | Routledge research in postcolonial literatures |
| spelling | Koegler, Caroline Verfasser aut Critical branding postcolonial studies and the market Caroline Koegler New York, NY Routledge 2018 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge research in postcolonial literatures Routledge research in postcolonial literatures 60 Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the relationship between what is often broadly called 'the market' and the practice and positionality of postcolonial critics and their field, postcolonial studies. After much attention has been paid to the status of literary writers in markets, and after a range of sweeping attacks against the field for its alleged 'complicity' with capitalism, this study takes the crucial step of systematically exploring the engagement of postcolonial critics in market practice, substituting an automatic sense of accusation (Dirlik), dread (Westall; Brouillette), rage (Young; Williams), or irony (Huggan; Ponzanesi; Mendes) with a nuanced exploration and critique. Bringing together concepts from business studies, postcolonial studies, queer studies, and literary and cultural studies in an informed way, Critical Branding sets on a thorough theoretical footing a range of categories that, while increasingly current, remain surprisingly obscure, such as the market, market forces, and branding. It also provides new concepts with which to think the market as a dimension of practice, such as brand narratives, brand acts, and brand politics. At a time when the marketisation of the university system and the resulting effects on academics are much on our minds, Critical Branding is a timely contribution that explores how diversely postcolonial studies and the market intersect, for better and for worse Postcolonialism in literature Postcolonialism Branding (Marketing) https://www.taylorfrancis.com/books/9781315144825 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Koegler, Caroline Critical branding postcolonial studies and the market Postcolonialism in literature Postcolonialism Branding (Marketing) |
| title | Critical branding postcolonial studies and the market |
| title_auth | Critical branding postcolonial studies and the market |
| title_exact_search | Critical branding postcolonial studies and the market |
| title_exact_search_txtP | Critical branding postcolonial studies and the market |
| title_full | Critical branding postcolonial studies and the market Caroline Koegler |
| title_fullStr | Critical branding postcolonial studies and the market Caroline Koegler |
| title_full_unstemmed | Critical branding postcolonial studies and the market Caroline Koegler |
| title_short | Critical branding |
| title_sort | critical branding postcolonial studies and the market |
| title_sub | postcolonial studies and the market |
| topic | Postcolonialism in literature Postcolonialism Branding (Marketing) |
| topic_facet | Postcolonialism in literature Postcolonialism Branding (Marketing) |
| url | https://www.taylorfrancis.com/books/9781315144825 |
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