Mapping out marketing: navigation lessons from the ivory trenches
"Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron H...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2018
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge in whatever corner of the marketing world we find ourselves."--Provided by publisher |
| Beschreibung: | Description based on print version record and CIP data provided by publisher |
| Beschreibung: | 1 online resource |
| ISBN: | 9781351622523 1351622528 9781315112602 1315112604 9781351622530 1351622536 9781351622516 135162251X |
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| 245 | 1 | 0 | |a Mapping out marketing |b navigation lessons from the ivory trenches |c edited by Ronald Hill, Cait Lamberton and Jennifer Swartz |
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| 520 | |a "Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge in whatever corner of the marketing world we find ourselves."--Provided by publisher | ||
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Datensatz im Suchindex
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| author2 | Hill, Ronald Paul Lamberton, Cait 1975- Swartz, Jennifer 1988- |
| author2_role | edt edt edt |
| author2_variant | r p h rp rph c l cl j s js |
| author_facet | Hill, Ronald Paul Lamberton, Cait 1975- Swartz, Jennifer 1988- |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:09Z |
| indexdate | 2024-07-10T09:00:03Z |
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| isbn | 9781351622523 1351622528 9781315112602 1315112604 9781351622530 1351622536 9781351622516 135162251X |
| language | English |
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| spelling | Mapping out marketing navigation lessons from the ivory trenches edited by Ronald Hill, Cait Lamberton and Jennifer Swartz Abingdon, Oxon Routledge 2018 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on print version record and CIP data provided by publisher "Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge in whatever corner of the marketing world we find ourselves."--Provided by publisher Marketing Marketing / Management Hill, Ronald Paul edt Lamberton, Cait 1975- edt Swartz, Jennifer 1988- edt https://www.taylorfrancis.com/books/9781315112602 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Mapping out marketing navigation lessons from the ivory trenches Marketing Marketing / Management |
| title | Mapping out marketing navigation lessons from the ivory trenches |
| title_auth | Mapping out marketing navigation lessons from the ivory trenches |
| title_exact_search | Mapping out marketing navigation lessons from the ivory trenches |
| title_exact_search_txtP | Mapping out marketing navigation lessons from the ivory trenches |
| title_full | Mapping out marketing navigation lessons from the ivory trenches edited by Ronald Hill, Cait Lamberton and Jennifer Swartz |
| title_fullStr | Mapping out marketing navigation lessons from the ivory trenches edited by Ronald Hill, Cait Lamberton and Jennifer Swartz |
| title_full_unstemmed | Mapping out marketing navigation lessons from the ivory trenches edited by Ronald Hill, Cait Lamberton and Jennifer Swartz |
| title_short | Mapping out marketing |
| title_sort | mapping out marketing navigation lessons from the ivory trenches |
| title_sub | navigation lessons from the ivory trenches |
| topic | Marketing Marketing / Management |
| topic_facet | Marketing Marketing / Management |
| url | https://www.taylorfrancis.com/books/9781315112602 |
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