Design perspectives on multimodal documents: system, medium, and genre relations

This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of cons...

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Bibliographic Details
Main Author: Lickiss, Matthew David (Author)
Format: Electronic eBook
Language:English
Published: New York Routledge, Taylor & Francis Group 2020
Series:Routledge studies in multimodality
Routledge studies in multimodality
Subjects:
Online Access:Volltext
Summary:This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Drawing on examples from popular newspapers and store catalogs, the book's specific focus is on documents as sets, here defined as the collective of all the assorted forms of a document published across multiple mediums and modes. This approach affords a multi-layered analysis of multimodal documents more broadly, in addition to engaging in questions about the very definition of a document and the terminology we use in relation to documents, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in literature on documents and a way forward for new approaches to analyzing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science
Physical Description:1 online resource (viii, 212 pages) illustrations (some color)
ISBN:9781351600330
1351600338
9781315105178
1315105179
9781351600323
135160032X
9781351600316
1351600311

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