Model workers in China, 1949-1965:
Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of 'Model Workers' for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the u...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon
Routledge
2019
|
| Series: | Routledge studies in modern history
Routledge studies in modern history 54 |
| Subjects: | |
| Online Access: | URL des Erstveröffentlichers |
| Summary: | Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of 'Model Workers' for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individualscontinues to thrive, andalthough the messages they promote have largely changed, their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in China's recent history and served to embody the Party's vision of the ideal Chinese citizen as they attempted to reshape the nation following a 'Century of Humiliation,' a ruinous war with Japan and a divisive civil war. This volume utilises the detailed analysis of posters, cinema and translations of related propaganda material to explore the extent ofthe influence of the Model Worker as a concept, on bothpropagandaand national policy |
| Item Description: | Description based on online resource; title from digital title page (viewed on August 02, 2019) |
| Physical Description: | 1 online resource |
| ISBN: | 9781315097862 1315097869 9781351578363 1351578367 9781351578370 1351578375 |
Staff View
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:08Z |
| indexdate | 2024-07-10T09:00:03Z |
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| isbn | 9781315097862 1315097869 9781351578363 1351578367 9781351578370 1351578375 |
| language | English |
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| publisher | Routledge |
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| series2 | Routledge studies in modern history |
| spelling | Farley, James 1980- Verfasser (DE-588)1190652617 aut Model workers in China, 1949-1965 James Farley Abingdon, Oxon Routledge 2019 © 2019 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge studies in modern history Routledge studies in modern history 54 Description based on online resource; title from digital title page (viewed on August 02, 2019) Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of 'Model Workers' for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individualscontinues to thrive, andalthough the messages they promote have largely changed, their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in China's recent history and served to embody the Party's vision of the ideal Chinese citizen as they attempted to reshape the nation following a 'Century of Humiliation,' a ruinous war with Japan and a divisive civil war. This volume utilises the detailed analysis of posters, cinema and translations of related propaganda material to explore the extent ofthe influence of the Model Worker as a concept, on bothpropagandaand national policy Propaganda, Chinese / History / 20th century Propaganda, Communist / China / History / 20th century Citizenship / China / History / 20th century Nationalism / China / History / 20th century https://www.taylorfrancis.com/books/9781315097862 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Farley, James 1980- Model workers in China, 1949-1965 Propaganda, Chinese / History / 20th century Propaganda, Communist / China / History / 20th century Citizenship / China / History / 20th century Nationalism / China / History / 20th century |
| title | Model workers in China, 1949-1965 |
| title_auth | Model workers in China, 1949-1965 |
| title_exact_search | Model workers in China, 1949-1965 |
| title_exact_search_txtP | Model workers in China, 1949-1965 |
| title_full | Model workers in China, 1949-1965 James Farley |
| title_fullStr | Model workers in China, 1949-1965 James Farley |
| title_full_unstemmed | Model workers in China, 1949-1965 James Farley |
| title_short | Model workers in China, 1949-1965 |
| title_sort | model workers in china 1949 1965 |
| topic | Propaganda, Chinese / History / 20th century Propaganda, Communist / China / History / 20th century Citizenship / China / History / 20th century Nationalism / China / History / 20th century |
| topic_facet | Propaganda, Chinese / History / 20th century Propaganda, Communist / China / History / 20th century Citizenship / China / History / 20th century Nationalism / China / History / 20th century |
| url | https://www.taylorfrancis.com/books/9781315097862 |
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