Guerrilla film marketing: the ultimate guide to the branding, marketing and promotion of independent films & filmmakers
"For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerrilla Film Marketing presents filmmakers with the...
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2019
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| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | "For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerrilla Film Marketing presents filmmakers with the insight, practical advice and skills to build a growing audience of loyal and engaged fans. This essential guide includes step-by-step instructions on how to market and promote your film, tailored specifically to low-budget and independent films, and offers practical advice for marketing considerations at every stage of the film production process. A detailed appendix Includes immediately-implementable tools to get you started, such as a robust glossary of industry terms, an integrated marketing plan, and an in-depth strategic guide to maximizing your branding, marketing and promotional output"-- |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (xix, 299 pages.) |
| ISBN: | 9781138916470 1138916471 |
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| 650 | 4 | |a Independent films | |
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Datensatz im Suchindex
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| author | Barnwell, Robert G. |
| author2 | Cagnan, Sandy O. |
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| author2_variant | s o c so soc |
| author_facet | Barnwell, Robert G. Cagnan, Sandy O. |
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| author_sort | Barnwell, Robert G. |
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| dewey-ones | 384 - Communications |
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| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047010344 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:08Z |
| indexdate | 2024-07-10T09:00:03Z |
| institution | BVB |
| isbn | 9781138916470 1138916471 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032417881 |
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| physical | 1 online resource (xix, 299 pages.) |
| psigel | ZDB-7-TFC |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| spelling | Barnwell, Robert G. Verfasser aut Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films & filmmakers Robert G. Barnwell ; illustrated by Sandy O. Cagnan New York, NY Routledge 2019 © 2019 1 online resource (xix, 299 pages.) txt rdacontent c rdamedia cr rdacarrier Description based on print version record "For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerrilla Film Marketing presents filmmakers with the insight, practical advice and skills to build a growing audience of loyal and engaged fans. This essential guide includes step-by-step instructions on how to market and promote your film, tailored specifically to low-budget and independent films, and offers practical advice for marketing considerations at every stage of the film production process. A detailed appendix Includes immediately-implementable tools to get you started, such as a robust glossary of industry terms, an integrated marketing plan, and an in-depth strategic guide to maximizing your branding, marketing and promotional output"-- Motion pictures / Marketing Independent films Cagnan, Sandy O. ill https://www.taylorfrancis.com/books/9781138916470 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Barnwell, Robert G. Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films & filmmakers Motion pictures / Marketing Independent films |
| title | Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films & filmmakers |
| title_auth | Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films & filmmakers |
| title_exact_search | Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films & filmmakers |
| title_exact_search_txtP | Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films & filmmakers |
| title_full | Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films & filmmakers Robert G. Barnwell ; illustrated by Sandy O. Cagnan |
| title_fullStr | Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films & filmmakers Robert G. Barnwell ; illustrated by Sandy O. Cagnan |
| title_full_unstemmed | Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films & filmmakers Robert G. Barnwell ; illustrated by Sandy O. Cagnan |
| title_short | Guerrilla film marketing |
| title_sort | guerrilla film marketing the ultimate guide to the branding marketing and promotion of independent films filmmakers |
| title_sub | the ultimate guide to the branding, marketing and promotion of independent films & filmmakers |
| topic | Motion pictures / Marketing Independent films |
| topic_facet | Motion pictures / Marketing Independent films |
| url | https://www.taylorfrancis.com/books/9781138916470 |
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