Entrepreneurial marketing and international new ventures: antecedents, elements and outcomes
"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies f...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge, Taylor & Francis Group
2020
|
| Schriftenreihe: | Routledge studies in entrepreneurship
Routledge studies in entrepreneurship |
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 Volltext |
| Zusammenfassung: | "The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship"-- |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on May 28, 2020) |
| Beschreibung: | 1 online resource (xi, 195 pages) illustrations, maps |
| ISBN: | 9781003034261 1003034268 9781000063196 1000063194 9781000063172 1000063178 9781000063219 1000063216 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047010278 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:08Z |
| indexdate | 2024-08-01T10:59:18Z |
| institution | BVB |
| isbn | 9781003034261 1003034268 9781000063196 1000063194 9781000063172 1000063178 9781000063219 1000063216 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032417815 |
| oclc_num | 1372485763 |
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| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| physical | 1 online resource (xi, 195 pages) illustrations, maps |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge studies in entrepreneurship |
| spellingShingle | Entrepreneurial marketing and international new ventures antecedents, elements and outcomes New business enterprises / Management Marketing / Management International business enterprises / Management Export marketing |
| title | Entrepreneurial marketing and international new ventures antecedents, elements and outcomes |
| title_auth | Entrepreneurial marketing and international new ventures antecedents, elements and outcomes |
| title_exact_search | Entrepreneurial marketing and international new ventures antecedents, elements and outcomes |
| title_exact_search_txtP | Entrepreneurial marketing and international new ventures antecedents, elements and outcomes |
| title_full | Entrepreneurial marketing and international new ventures antecedents, elements and outcomes edited by Izabela Kowalik |
| title_fullStr | Entrepreneurial marketing and international new ventures antecedents, elements and outcomes edited by Izabela Kowalik |
| title_full_unstemmed | Entrepreneurial marketing and international new ventures antecedents, elements and outcomes edited by Izabela Kowalik |
| title_short | Entrepreneurial marketing and international new ventures |
| title_sort | entrepreneurial marketing and international new ventures antecedents elements and outcomes |
| title_sub | antecedents, elements and outcomes |
| topic | New business enterprises / Management Marketing / Management International business enterprises / Management Export marketing |
| topic_facet | New business enterprises / Management Marketing / Management International business enterprises / Management Export marketing |
| url | https://www.taylorfrancis.com/books/9781003034261 |
| work_keys_str_mv | AT kowalikizabela entrepreneurialmarketingandinternationalnewventuresantecedentselementsandoutcomes |