Women, consumption and paradox:
"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday expe...
Gespeichert in:
Weitere Verfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Abingdon, Oxon
Routledge, Taylor & Francis Group
2020
|
Schriftenreihe: | Anthropology and business
Anthropology and business (Routledge (Firm)) |
Schlagworte: | |
Online-Zugang: | URL des Erstveroeffentlichers |
Zusammenfassung: | "Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive practices for living. The rich range of ethnographic accounts drawn from countries including the US, Brazil, Mexico, Denmark, Japan and China provide readers with a valuable perspective on consumer behaviour"-- |
Beschreibung: | Description based on online resource; title from digital title page (viewed on June 16, 2020) |
Beschreibung: | 1 online resource (xvii, 258 pages) illustrations |
ISBN: | 9781003028109 1003028101 9781000052985 1000052982 9781000052978 1000052974 9781000052992 1000052990 |
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500 | |a Description based on online resource; title from digital title page (viewed on June 16, 2020) | ||
520 | |a "Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive practices for living. The rich range of ethnographic accounts drawn from countries including the US, Brazil, Mexico, Denmark, Japan and China provide readers with a valuable perspective on consumer behaviour"-- | ||
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Datensatz im Suchindex
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adam_txt | |
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author2 | Malefyt, Timothy de Waal McCabe, Maryann |
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author_facet | Malefyt, Timothy de Waal McCabe, Maryann |
building | Verbundindex |
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dewey-hundreds | 300 - Social sciences |
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dewey-raw | 339.4/7082 |
dewey-search | 339.4/7082 |
dewey-sort | 3339.4 47082 |
dewey-tens | 330 - Economics |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Electronic eBook |
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illustrated | Illustrated |
index_date | 2024-07-03T15:58:08Z |
indexdate | 2024-07-10T09:00:02Z |
institution | BVB |
isbn | 9781003028109 1003028101 9781000052985 1000052982 9781000052978 1000052974 9781000052992 1000052990 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032417787 |
open_access_boolean | |
physical | 1 online resource (xvii, 258 pages) illustrations |
psigel | ZDB-7-TFC |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | Routledge, Taylor & Francis Group |
record_format | marc |
series2 | Anthropology and business Anthropology and business (Routledge (Firm)) |
spelling | Women, consumption and paradox edited by Timothy de Waal Malefyt and Maryann McCabe Abingdon, Oxon Routledge, Taylor & Francis Group 2020 © 2020 1 online resource (xvii, 258 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Anthropology and business Anthropology and business (Routledge (Firm)) Description based on online resource; title from digital title page (viewed on June 16, 2020) "Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive practices for living. The rich range of ethnographic accounts drawn from countries including the US, Brazil, Mexico, Denmark, Japan and China provide readers with a valuable perspective on consumer behaviour"-- Women consumers Consumption (Economics) / Social aspects Economic anthropology Business anthropology Malefyt, Timothy de Waal edt McCabe, Maryann edt https://www.taylorfrancis.com/books/9781003028109 Verlag URL des Erstveroeffentlichers Volltext |
spellingShingle | Women, consumption and paradox Women consumers Consumption (Economics) / Social aspects Economic anthropology Business anthropology |
title | Women, consumption and paradox |
title_auth | Women, consumption and paradox |
title_exact_search | Women, consumption and paradox |
title_exact_search_txtP | Women, consumption and paradox |
title_full | Women, consumption and paradox edited by Timothy de Waal Malefyt and Maryann McCabe |
title_fullStr | Women, consumption and paradox edited by Timothy de Waal Malefyt and Maryann McCabe |
title_full_unstemmed | Women, consumption and paradox edited by Timothy de Waal Malefyt and Maryann McCabe |
title_short | Women, consumption and paradox |
title_sort | women consumption and paradox |
topic | Women consumers Consumption (Economics) / Social aspects Economic anthropology Business anthropology |
topic_facet | Women consumers Consumption (Economics) / Social aspects Economic anthropology Business anthropology |
url | https://www.taylorfrancis.com/books/9781003028109 |
work_keys_str_mv | AT malefyttimothydewaal womenconsumptionandparadox AT mccabemaryann womenconsumptionandparadox |