Women, consumption and paradox:

"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday expe...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere Verfasser: Malefyt, Timothy de Waal (HerausgeberIn), McCabe, Maryann (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Abingdon, Oxon Routledge, Taylor & Francis Group 2020
Schriftenreihe:Anthropology and business
Anthropology and business (Routledge (Firm))
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Online-Zugang:URL des Erstveroeffentlichers
Zusammenfassung:"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive practices for living. The rich range of ethnographic accounts drawn from countries including the US, Brazil, Mexico, Denmark, Japan and China provide readers with a valuable perspective on consumer behaviour"--
Beschreibung:Description based on online resource; title from digital title page (viewed on June 16, 2020)
Beschreibung:1 online resource (xvii, 258 pages) illustrations
ISBN:9781003028109
1003028101
9781000052985
1000052982
9781000052978
1000052974
9781000052992
1000052990

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