Music, branding, and consumer culture in church: Hillsong in focus
"Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnogr...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2020
|
| Schriftenreihe: | Routledge studies in religion
Routledge studies in religion |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveröffentlichers |
| Zusammenfassung: | "Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants' sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies"-- |
| Beschreibung: | Description based on print version record and CIP data provided by publisher; resource not viewed |
| Beschreibung: | 1 online resource |
| ISBN: | 9780429507953 042950795X 9780429018879 0429018878 9780429018886 0429018886 9780429018862 042901886X |
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| 520 | |a "Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants' sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies"-- | ||
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Datensatz im Suchindex
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| author | Wagner, Thomas 1980- |
| author_facet | Wagner, Thomas 1980- |
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| author_sort | Wagner, Thomas 1980- |
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| bvnumber | BV047009918 |
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| dewey-full | 781.71/994 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 781 - General principles and musical forms |
| dewey-raw | 781.71/994 |
| dewey-search | 781.71/994 |
| dewey-sort | 3781.71 3994 |
| dewey-tens | 780 - Music |
| discipline | Musikwissenschaft |
| discipline_str_mv | Musikwissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV047009918 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:08Z |
| indexdate | 2024-07-10T09:00:02Z |
| institution | BVB |
| isbn | 9780429507953 042950795X 9780429018879 0429018878 9780429018886 0429018886 9780429018862 042901886X |
| language | English |
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| publisher | Routledge |
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| series2 | Routledge studies in religion |
| spelling | Wagner, Thomas 1980- Verfasser aut Music, branding, and consumer culture in church Hillsong in focus Tom Wagner New York Routledge 2020 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge studies in religion Description based on print version record and CIP data provided by publisher; resource not viewed "Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants' sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies"-- Hillsong Church Hillsong Church London (London, England) Church music / Pentecostal churches Contemporary Christian music / History and criticism Branding (Marketing) Erscheint auch als Druck-Ausgabe, Paperback 978-1-03-208772-6 (DE-604)BV048991923 https://www.taylorfrancis.com/books/9780429507953 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Wagner, Thomas 1980- Music, branding, and consumer culture in church Hillsong in focus Hillsong Church Hillsong Church London (London, England) Church music / Pentecostal churches Contemporary Christian music / History and criticism Branding (Marketing) |
| title | Music, branding, and consumer culture in church Hillsong in focus |
| title_auth | Music, branding, and consumer culture in church Hillsong in focus |
| title_exact_search | Music, branding, and consumer culture in church Hillsong in focus |
| title_exact_search_txtP | Music, branding, and consumer culture in church Hillsong in focus |
| title_full | Music, branding, and consumer culture in church Hillsong in focus Tom Wagner |
| title_fullStr | Music, branding, and consumer culture in church Hillsong in focus Tom Wagner |
| title_full_unstemmed | Music, branding, and consumer culture in church Hillsong in focus Tom Wagner |
| title_short | Music, branding, and consumer culture in church |
| title_sort | music branding and consumer culture in church hillsong in focus |
| title_sub | Hillsong in focus |
| topic | Hillsong Church Hillsong Church London (London, England) Church music / Pentecostal churches Contemporary Christian music / History and criticism Branding (Marketing) |
| topic_facet | Hillsong Church Hillsong Church London (London, England) Church music / Pentecostal churches Contemporary Christian music / History and criticism Branding (Marketing) |
| url | https://www.taylorfrancis.com/books/9780429507953 |
| work_keys_str_mv | AT wagnerthomas musicbrandingandconsumercultureinchurchhillsonginfocus |