Ephemeral retailing: pop-up stores in a postmodern consumption era
"Often described as the 'hottest' retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to 'pop-up' without notice, quickly attract crowds, then disappear or morph into something else. Althoug...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Milton Park, Abingdon, Oxon
Routledge
2020
|
| Series: | Routledge focus on business and management
Routledge focus on business and management |
| Subjects: | |
| Online Access: | Volltext |
| Summary: | "Often described as the 'hottest' retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to 'pop-up' without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands are already integrating these new points of sale into their distribution channels while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness, but also for its unique impact, providing a sense of novelty which makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualizes it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviors or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing, branding and marketing"-- |
| Item Description: | "Routledge focus." |
| Physical Description: | 1 online resource (viii, 116 pages) |
| ISBN: | 0429504306 9780429996504 0429996500 9780429996498 0429996497 9780429504303 9780429996481 0429996489 |
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| id | DE-604.BV047009752 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:07Z |
| indexdate | 2024-07-10T09:00:01Z |
| institution | BVB |
| isbn | 0429504306 9780429996504 0429996500 9780429996498 0429996497 9780429504303 9780429996481 0429996489 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032417289 |
| open_access_boolean | |
| physical | 1 online resource (viii, 116 pages) |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge focus on business and management |
| spelling | Boustani, Ghalia Verfasser aut Ephemeral retailing pop-up stores in a postmodern consumption era Ghalia Boustani Milton Park, Abingdon, Oxon Routledge 2020 © 2020 1 online resource (viii, 116 pages) txt rdacontent c rdamedia cr rdacarrier Routledge focus on business and management "Routledge focus." "Often described as the 'hottest' retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to 'pop-up' without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands are already integrating these new points of sale into their distribution channels while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness, but also for its unique impact, providing a sense of novelty which makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualizes it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviors or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing, branding and marketing"-- Stores, Retail / Marketing Retail trade https://www.taylorfrancis.com/books/9780429504303 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Boustani, Ghalia Ephemeral retailing pop-up stores in a postmodern consumption era Stores, Retail / Marketing Retail trade |
| title | Ephemeral retailing pop-up stores in a postmodern consumption era |
| title_auth | Ephemeral retailing pop-up stores in a postmodern consumption era |
| title_exact_search | Ephemeral retailing pop-up stores in a postmodern consumption era |
| title_exact_search_txtP | Ephemeral retailing pop-up stores in a postmodern consumption era |
| title_full | Ephemeral retailing pop-up stores in a postmodern consumption era Ghalia Boustani |
| title_fullStr | Ephemeral retailing pop-up stores in a postmodern consumption era Ghalia Boustani |
| title_full_unstemmed | Ephemeral retailing pop-up stores in a postmodern consumption era Ghalia Boustani |
| title_short | Ephemeral retailing |
| title_sort | ephemeral retailing pop up stores in a postmodern consumption era |
| title_sub | pop-up stores in a postmodern consumption era |
| topic | Stores, Retail / Marketing Retail trade |
| topic_facet | Stores, Retail / Marketing Retail trade |
| url | https://www.taylorfrancis.com/books/9780429504303 |
| work_keys_str_mv | AT boustanighalia ephemeralretailingpopupstoresinapostmodernconsumptionera |