Aviation communication: strategy and messages for ensuring success and preventing failures

Do you ever wonder why an airline's communication strategy can crash and burn in a crisis? A lack of understandingan acceptable aviation communication strategy can, in this fast world of social media, ruin a company's credibility in the aviation industry. Aviation Communication: Strategy a...

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Bibliographische Detailangaben
1. Verfasser: Tavlin, Linda (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Abingdon, Oxon Routledge 2019
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Online-Zugang:Volltext
Zusammenfassung:Do you ever wonder why an airline's communication strategy can crash and burn in a crisis? A lack of understandingan acceptable aviation communication strategy can, in this fast world of social media, ruin a company's credibility in the aviation industry. Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures is the first go-to book to reveal to everyone in the aviation industry how to stop an organization's communication strategy from becoming the tragedy-after-the-tragedy thatwe've seen so often. In such instances, after the media go home, the economic, political, regulatory, and legal effects can linger for years. The strategies and messages in this book show how to prevent this along with the ultimate safety net used by those who have been successful. Readers will learn to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as25 specific techniques that give the actual words to use to deliver the book's messages. This book is a must-have for the international aviation business community as a tri-functional induction, training, and reference tool
Beschreibung:1 online resource
ISBN:9780429460425
0429460422
9780429863677
0429863675
9780429863653
0429863659
9780429863660
0429863667