Qualitative research in marketing and management: doing interpretive research projects
"This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, p...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism, this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book's second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research"-- |
| Beschreibung: | Revised edition of the author's Doing research projects in marketing, management and consumer research, 2003 Description based on online resource; title from digital title page (viewed on February 07, 2020) |
| Beschreibung: | 1 online resource (x, 266 pages) |
| ISBN: | 9780429446801 0429446802 9780429822803 0429822804 9780429822797 0429822790 9780429822780 0429822782 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.0072/1 |
| dewey-sort | 3658.0072 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:06Z |
| indexdate | 2024-07-10T09:00:00Z |
| institution | BVB |
| isbn | 9780429446801 0429446802 9780429822803 0429822804 9780429822797 0429822790 9780429822780 0429822782 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032416173 |
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| physical | 1 online resource (x, 266 pages) |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
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| publisher | Routledge |
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| spelling | Hackley, Christopher E. Verfasser aut Doing research projects in marketing, management and consumer research Qualitative research in marketing and management doing interpretive research projects Chris Hackley Second edition Abingdon, Oxon Routledge 2020 1 online resource (x, 266 pages) txt rdacontent c rdamedia cr rdacarrier Revised edition of the author's Doing research projects in marketing, management and consumer research, 2003 Description based on online resource; title from digital title page (viewed on February 07, 2020) "This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism, this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book's second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research"-- Management / Research Marketing research Consumers / Research Qualitative research https://www.taylorfrancis.com/books/9780429446801 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Hackley, Christopher E. Qualitative research in marketing and management doing interpretive research projects Management / Research Marketing research Consumers / Research Qualitative research |
| title | Qualitative research in marketing and management doing interpretive research projects |
| title_alt | Doing research projects in marketing, management and consumer research |
| title_auth | Qualitative research in marketing and management doing interpretive research projects |
| title_exact_search | Qualitative research in marketing and management doing interpretive research projects |
| title_exact_search_txtP | Qualitative research in marketing and management doing interpretive research projects |
| title_full | Qualitative research in marketing and management doing interpretive research projects Chris Hackley |
| title_fullStr | Qualitative research in marketing and management doing interpretive research projects Chris Hackley |
| title_full_unstemmed | Qualitative research in marketing and management doing interpretive research projects Chris Hackley |
| title_short | Qualitative research in marketing and management |
| title_sort | qualitative research in marketing and management doing interpretive research projects |
| title_sub | doing interpretive research projects |
| topic | Management / Research Marketing research Consumers / Research Qualitative research |
| topic_facet | Management / Research Marketing research Consumers / Research Qualitative research |
| url | https://www.taylorfrancis.com/books/9780429446801 |
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